Some call these “lost arts”. They’re not lost.
They’ve just become harder to find since brands started prioritising time and conformity over authenticity and impact. They’re easy to spot, though, if you throw a bunch of corporate identities together and ask anyone – trained eye or not – to pick the one that has weight. Meaning. Gravitas. Authenticity... Courage.
Denton Pretorius is a craftsman of identities.
Meaningful ones that live, breathe, and make statements that actually move the beholder.
For unique, custom typography, logo and identity development, crafted with great quantities of both relentlessness and care... indent design studio. Read Less