Huda Al Ayoubi

Illustrator, Designer

Dubai, United Arab Emirates
I'm a senior graphic designer, illustrator, and avid animal petter.

I'm passionate about creating exciting, engaging, and above all, HUMAN branding and brand content.

I've worked within a variety of contexts and company structures, with local and international clients, on a variety of scopes, from small boutique brands to large regional campaigns and content.
After graduating from the American University of Sharjah, one of my most formative work experiences was at Noon, where I designed digital marketing content, on and off-site, managing a team of remote designers, provided intern training, and created lots of campaign and monetized content.

I have extensive experience with branding and visual identity, packaging, editorial design, products and apparel, digital content, marketing campaigns, UX/UI, and print collateral, to name a few.
I have also illustrated a few comics, given workshops, participated in exhibitions, and designed and executed a few murals in The Dubai Mall (about 40 feet wide).

I'm always open to challenges, learning, and adventure, and I'm always excited to take risks and try new things in the search for meaningful human communication.

Work Experience

Saatchi & Saatchi

Senior graphic designer

Working on the account of the largest telecom and tech conglomerate in the region, creating all kinds of physical and digital design & campaign assets as well as helping to launch products and campaigns across a wide range of applications.
September 2022 - April 2023 Dubai, United Arab Emirates

Xplore DMS

Senior Graphic Designer (freelance)

Creating brand identity suites and packaging, and various types of digital, online, print, and social media content.
Directing videos, pitching new ideas, and planning marketing collateral and ideation.
April 2022 - September 2022 United Arab Emirates

NOON

Graphic designer, team lead

-Led a remote team working on Digital Marketing and Social Médias templates implementation during several crucial campaigns
-Coordinated and project managed the creative team within some noon brands. I also did lots copywriting.
- Created onsite and monetized content, maintaining a balance between preserving noon’s guidelines and incorporating clients’ branding
-Designed packaging, apparel, labels, stickers, and spaces for a variety of private labels within noon
September 2019 - April 2022 Dubai, United Arab Emirates

Freelance

Illustration, Graphic Design

Freelanced as a graphic designer at a variety of companies, including Rouya Consultancy and Amzan. Doing logo design, character design, and illustration.
2014 - Present

Art Painting Lab

Illustrator and mural/graphic designer

Freelanced here- designed murals that are on display at The Dubai Mall, worked on some graphic collateral for the brand, and helped with designing other murals and paintings in various places, including private clients.
May 2019 - September 2019 Dubai, United Arab Emirates

Rouya Consultancy

Graphic designer

Worked on creating Rouya's brand collateral, designed their website, and created graphic design materials (brand collateral, logos, marketing materials, websites, apps and mockups, etc) for their clients.
February 2018 - April 2019 Sharjah, United Arab Emirates

Dubai Design And Fashion Council

Graphic Designer

In-house temp designer at DDFC. At a critical time during which the company was quite new, I was its first in-house designer. I worked to streamline the team's design efficiency and familiarity DDFC's visual identity, and helped to found the creative department within DDFC.
October 2017 - December 2017 Dubai, United Arab Emirates

Fikra Design

Intern

Was an active part of the team. Attended meetings, designed publications and packaging, and did lots of branding and illustration. Provided plenty of jokes and coffee capsules.
June 2016 - August 2016 United Arab Emirates

Education

American University Of Sharjah

Bachelor of Science in Visual Communication

Majored in Visual Communication, which includes graphic design, branding, photography, illustration and sequential art, typography, and screen printing.
September 2013 - May 2017 Sharjah, United Arab Emirates

Languages

English (Native),
Arabic (Fluent),
French (Conversational),
Spanish (Conversational),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding, Campaign Ideation, Canva, Character Design, Character Illustration, Editorial Design, Figma, Illustration, Lettering, Logo Design, Procreate, Screen Printing, Street Photography, Typography,

Exhibitions

Hunar Gallery Dubai, June 2015
Middle East Film and Comiccon Artist Alley, April 2016-2019
Six Degrees Graduation Exhibition at D3, June 2017
Change, Coordinates, + Someone else with Design House, 1971, and Maraya Art Center, Sharjah, March 2017.

Event Management Volunteering

Middle East Film and Comiccon Staff 2013-2016
GAMES14 Convention 2014
ING- Creatives & Fikra Designs 2016