Steve Hopper
Creative Director
Guildford, United KingdomWork Experience
Ordnance Survey
Lead Creative
Appointed to oversee major brand re-launch.
Created IPR Gold Award-winning national map cover photography competition – Photofit – with an ROI of over 2000% – £23 for every £1 spent.
Conceived innovative design for OS 2016 Calendar – resulting in an initial single retail order worth approximately £135k.
Redesigned OS internal newsletter – shortlisted for an IPR Award – Best Corporate Newsletter.
Created new marketing campaigns for the OS Maps App, OS paper maps with a mobile download (resulting in an upturn in paper map sales of 83%), Public Sector Mapping Agreement, Civil Contingencies Secretariat (Cabinet Office) – helping to secure a UK Government contract, the launch of the OS Shoreditch Innovation Hub, OS Leisure Ltd, OS International and the OS Partner Programme.
Creative Lead in OS Smart Cities/Internet of Things Working Group.
Created IPR Gold Award-winning national map cover photography competition – Photofit – with an ROI of over 2000% – £23 for every £1 spent.
Conceived innovative design for OS 2016 Calendar – resulting in an initial single retail order worth approximately £135k.
Redesigned OS internal newsletter – shortlisted for an IPR Award – Best Corporate Newsletter.
Created new marketing campaigns for the OS Maps App, OS paper maps with a mobile download (resulting in an upturn in paper map sales of 83%), Public Sector Mapping Agreement, Civil Contingencies Secretariat (Cabinet Office) – helping to secure a UK Government contract, the launch of the OS Shoreditch Innovation Hub, OS Leisure Ltd, OS International and the OS Partner Programme.
Creative Lead in OS Smart Cities/Internet of Things Working Group.
United Kingdom
Ignition Ltd
Creative Director
Owner and creative Director.
Creative consultancy to two major education examination boards; AQA and OCR.
Devised fund-raising campaign for the Royal Military Academy, Sandhurst and exceeded target of 500k by raising 800k in a little over six months.
Created experiential activities, education programmes and direct marketing campaigns for Handicap International that raised awareness of its work globally by 300% in the UK.
Wrote and designed a DM pack for Card Protection Plan (CPP) that outperformed a split-test campaign produced by the McCann agency by five to one.
Other clients included Ofqual, City & Guilds, Oxford University, The Adventure Company, Bright Bricks and the RAF Benevolent Fund.
Creative consultancy to two major education examination boards; AQA and OCR.
Devised fund-raising campaign for the Royal Military Academy, Sandhurst and exceeded target of 500k by raising 800k in a little over six months.
Created experiential activities, education programmes and direct marketing campaigns for Handicap International that raised awareness of its work globally by 300% in the UK.
Wrote and designed a DM pack for Card Protection Plan (CPP) that outperformed a split-test campaign produced by the McCann agency by five to one.
Other clients included Ofqual, City & Guilds, Oxford University, The Adventure Company, Bright Bricks and the RAF Benevolent Fund.
United Kingdom
EHS Brann
Creative Director – Freelance
Worked on Commercial Union (now Aviva) account. Established affiliate marketing campaigns with Lifeboats, National Trust, Red Cross and Amnesty.
United Kingdom
SHA
Creative Director
Developed major campaigns for Simon Elvin, EGT, Mace Marketing, Booker, Quaker and Volvo Truck & Bus.
Won design projects for Northern Telecom, Dairy Crest, Beneficial Bank and
Landis & Gyr.
Won direct marketing assignments for Forte, Royal Mail and Volvo Cars.
Won launch activity for Fiat LCVs.
Won design projects for Northern Telecom, Dairy Crest, Beneficial Bank and
Landis & Gyr.
Won direct marketing assignments for Forte, Royal Mail and Volvo Cars.
Won launch activity for Fiat LCVs.
United Kingdom
Davidson Pearce
Senior Art Director
Accounts worked on included:
Bass, Cheseborough Ponds, Marks & Spencer, Mirror Group Newspapers.
Bass, Cheseborough Ponds, Marks & Spencer, Mirror Group Newspapers.
United Kingdom
Leo Burnett
Art Director
Accounts and brands worked on included:
Apple Computers, Aqualac Alimentaire (Perrier), Austin Rover Group (Metro, Maestro, Motorsport, Rover, Tax-Free Sales), Bacardi, Bayer (Bayfresh, Mafu, Natrena, Sionon), Beecham (Aquafresh, Lucozade, Macleans, Silvikrin), Bradford & Bingley Building Society, British Airways, Bulmers, Cadburys, COI (Home Improvement Grants, Energy Efficiency Office), Dent & Reuss (Domeqc), General Foods (Angel Delight, Dream Topping), Kimberley Clark (Kotex Simplicity), Milk Marketing Board, NatWest Bank, Nestles (Milks & Creams, Gold Blend), National Tourist Organisation of Greece, Phillip Morris (Marlboro, Merit, Raffles), Proctor & Gamble (Vortex, Zest), Rank Hovis MacDougal (Mother’s Pride), Sanyo, Scottish & Newcastle (McEwans Best Scotch, McEwans Export, McKinleys), Thomson Holidays, 3M (Post-It Notes, Magic Tape), Unipart (SU Butec).
Won various broadcast and print awards.
Apple Computers, Aqualac Alimentaire (Perrier), Austin Rover Group (Metro, Maestro, Motorsport, Rover, Tax-Free Sales), Bacardi, Bayer (Bayfresh, Mafu, Natrena, Sionon), Beecham (Aquafresh, Lucozade, Macleans, Silvikrin), Bradford & Bingley Building Society, British Airways, Bulmers, Cadburys, COI (Home Improvement Grants, Energy Efficiency Office), Dent & Reuss (Domeqc), General Foods (Angel Delight, Dream Topping), Kimberley Clark (Kotex Simplicity), Milk Marketing Board, NatWest Bank, Nestles (Milks & Creams, Gold Blend), National Tourist Organisation of Greece, Phillip Morris (Marlboro, Merit, Raffles), Proctor & Gamble (Vortex, Zest), Rank Hovis MacDougal (Mother’s Pride), Sanyo, Scottish & Newcastle (McEwans Best Scotch, McEwans Export, McKinleys), Thomson Holidays, 3M (Post-It Notes, Magic Tape), Unipart (SU Butec).
Won various broadcast and print awards.
United Kingdom
Education
University Of Liverpool
BA (Hons) Graphic Design – 1st
United Kingdom
Skills
Adobe Creative Suite,
Copywriting,
Creative Direction,
Design,
Strategic Thinking,
Team Leadership,
UX/UI,