Core focus on implementing strategic branding, packaging, product and merchandising initiatives that drive category growth for top-tier corporations and brands.

New product development
Packaging design
Factory sourcing and production management
Strategic branding & product marketing
Graphic Design
POP displays

Past brand partnerships include:
Hatch/Safariland,LLC
Ringers/Valeo Industrial
Ansell
Barnes & Noble
180s

• Oversaw the growth and development of an $80mil product portfolio comprised of connected devices, fitness monitors, small electronics, exercise equipment, soft goods, and OEM relations
• Development and presentation of strategic OEM products for established brands like Reebok, Weight Watchers, Men’s Health, Under Armour, and Humana
• Semi-annual presentations to buyers at the largest retailers in the country
• iOS application development and connected device integration
• Management of multi-disciplinary team of designers, consultants, and planners
• Forecasting, product planning, retailer presentations
• Continuous design iteration of packaging, product, and brand
• Overseas factory development, travel, and relations

• Design, development, and packaging of premium creative toys & board games
• Distribution in Barnes & Nobles, Toys R Us, Bed, Bath & Beyond, Borders Books and more

• Oversaw all product marketing and development aspects of Olympia’s $18M glove and accessory business including strategic house brands and extensive OEM manufacturing
• Management of key accounts including Harley Davidson, Ralph Lauren, Arctic Cat, Polar
• Strategic branding, line planning, costing, and operations analysis
• New business development and presentations
• Frequent overseas travel and factory oversight

• Management of $5M product portfolio, including schedules, product specifications, sourcing, & costing
• Responsible for design and development of the entire product portfolio (32 products/80+ sku’s), including work gloves, hats, apparel, ear warmers, and military gloves
• Design/Development of retail and tradeshow displays
• Vendor and manufacturer relations/negotiations, with extensive overseas travel (Asia/US)
• Extensive consumer research with construction/trade industry
• Daily involvement with marketing, sales, graphic design, operations and GM