Bill Phelps

Product Marketing & Development Specialist

Tarrytown, NY, USA

Work Experience

Ideastorm, Inc

Product Marketing, Development, & Sourcing Specialist

Core focus on implementing strategic branding, packaging, product and merchandising initiatives that drive category growth for top-tier corporations and brands.

New product development
Packaging design
Factory sourcing and production management
Strategic branding & product marketing
Graphic Design
POP displays

Past brand partnerships include:
Ringers/Valeo Industrial
Barnes & Noble
2012 - New York, United States

EB Brands

Senior Director Product Marketing & Development

• Oversaw the growth and development of an $80mil product portfolio comprised of connected devices, fitness monitors, small electronics, exercise equipment, soft goods, and OEM relations
• Development and presentation of strategic OEM products for established brands like Reebok, Weight Watchers, Men’s Health, Under Armour, and Humana
• Semi-annual presentations to buyers at the largest retailers in the country
• iOS application development and connected device integration
• Management of multi-disciplinary team of designers, consultants, and planners
• Forecasting, product planning, retailer presentations
• Continuous design iteration of packaging, product, and brand
• Overseas factory development, travel, and relations
February 2008 - December 2013 New York, United States

Yamodo Worldwide


• Design, development, and packaging of premium creative toys & board games
• Distribution in Barnes & Nobles, Toys R Us, Bed, Bath & Beyond, Borders Books and more
2003 - 2012 New York, United States

Olympia Sports

Vice President of Product Development & Manufacturing

• Oversaw all product marketing and development aspects of Olympia’s $18M glove and accessory business including strategic house brands and extensive OEM manufacturing
• Management of key accounts including Harley Davidson, Ralph Lauren, Arctic Cat, Polar
• Strategic branding, line planning, costing, and operations analysis
• New business development and presentations
• Frequent overseas travel and factory oversight
May 2005 - January 2008 New York, United States


Product Manager

• Management of $5M product portfolio, including schedules, product specifications, sourcing, & costing
• Responsible for design and development of the entire product portfolio (32 products/80+ sku’s), including work gloves, hats, apparel, ear warmers, and military gloves
• Design/Development of retail and tradeshow displays
• Vendor and manufacturer relations/negotiations, with extensive overseas travel (Asia/US)
• Extensive consumer research with construction/trade industry
• Daily involvement with marketing, sales, graphic design, operations and GM
2003 - 2005 Maryland, United States


Virginia Tech

BS Industrial Design

1998 - 2002 Blacksburg, Virginia, United States

University Of Newcastle

Study Abroad - Industrial Design

January 2002 - August 2002 Newcastle, Australia

Pace University

MBA Business Management

2005 - 2009 New York, United States


3D Modeling, Branding, Engineering, Executive, Factory Oversight, Glove Design, Glove Designer, Management, Manufacturing, Packaging, Product Design, Product Management, Product Marketing, Rapid Protoyping, Sourcing,