Create and manage the corporate brand strategy online, on mobile and in print. Primary responsibilities include managing the architecture and design of the corporate website, user interface and experience of external and internal applications with usability testing, the design of sales campaign direct mailers and their corresponding landing pages, Flash animated presentations and all other online media. Additionally, I develop the concept and execution of print sales campaigns, informational charts and icons.

Managed the overall design direction of the University’s online presence. Primary responsibilities included designing the interface and experience for prominent web and media projects, while teaming with developers to produce successful results. Coordinated efforts with the marketing department to strategize effective integrated marketing plans, with the most current technologies. Spearheaded the development of an in-house usability lab as well as mentored student workers.

Classes focused on brand strategy, advertising and marketing.

I majored in Studio Art, focusing my studies in Graphic Design.

I also received a Management Studies Concentration focusing on Marketing and Advertising.