Showcase & Discover Creative Work

Ian Gadson

Interactive Designer/Brand Strategist

Philadelphia, PA, USA
Work Experience
Philadelphia, PA, USA
Nov 2010Nov 2012
Interactive Art Director
• Created digital design marketing deliverables and integrated communication solutions
• Developed and implemented unique, creative, and innovative concepts and design strategies
across a full spectrum of rich, interactive media platforms
• Presented creative concepts and direction to team
• Used solid communication skills to guide work sessions and work collaboratively with other
team members
• Executed new concepts and strategies (including storyboards) or repurpose, rework, and revise
existing content when appropriate and necessary
• Established job specifications to conform to project scope and budget parameters
Philadelphia, PA, USA
Nov 2011Sep 2012
Senior Interactive Designer
Demonstrated leadership by actively contributing to strategic business objectives and client projects
• Presented and defended conceptual positions during brainstorming sessions
• Guided client relationships from conceptualization to post production follow-up
• Responsible for the design, supervision, and implementation of creative deliverables for print,
web, and mobile applications
• Motivated creative team to continue raising the bar in development efforts, work quality, and
staff performance
King of Prussia, PA, USA
Aug 2010Nov 2010
Interactive Designer
• Responsible for creating the overall look and feel of a wide range of interactive communication
products using wire frames, flash banners, storyboards, and user interface design
• Directed all phases of creative work for the Brilinta brand from concept through production
• Effectively managed product-design process in decision-making, project management,
prioritization, and adhering to production schedules
• Collaborated with vetted group of team members to iterate concepts
Philadelphia, PA, USA
May 2009Apr 2010
Interactive Designer
• Worked directly with the creative director on web/interactive design projects.
• Designed comps based on the needs of the client, knowledge of cutting-edge practices, and
professional judgment
• Organized user interfaces using the tenets of information architecture, including content curation
and wire framing
• Edited/manipulated photos to create flash banners
• Provided front end coding as needed
• Collaborated with developers and other vendors to ensure a stellar final product
Philadelphia, PA, USA
Mar 2003
Freelance Art Director/Owner
Perform lead creative role in the design and production of interactive, branding and high-end print for start-ups and small, established businesses
• Effectively manages multiple projects simultaneously from start to finish ensuring the needs of
the clients are met
• Design a range of approaches that are strategically on-target and maintained a level of
creativity that continually exceeded client expectation, resulting in an 80% repeat business and
referral rate
• Responsible for all day-to-day activities of running a small business, such as creative direction,
client relations, project management, sales, accounting, vendor collaboration, etc.
Education
Hampton, VA, USA
 
Bachelor of Arts
Skills
 
Adobe After Effects, Adobe Creative Suite, Adobe Photoshop, Apple Motion, Branding, Cinema 4D, Compositing, Information Architecture, User Interface Design, User-experience Design, Web Design