Showcase & Discover Creative Work

Kate Hoffman

Professional Graphics Wrangler

Brooklyn, NY, USA
347-307-6843
Fast learner, multi-task master with an avant-garde aesthetic. Comfortable leading, following or working alone, I bring enthusiasm, originality, solid direction and tenacity to every project I take on. With a wide range of experience - from print and web design to illustration, project management to art direction, fine art to product photography and marketing - I make a diverse and welcome addition to any creative team.
Experience
Brooklyn, NY, USA
Jun 2008
Senior In-House Designer & Graphics Production Coordinator
- Conceptualization and design of all print and web visual materials for advertising campaigns, promotional items, in-house documents, displays, signage, special events, product catalogs, web graphics, sales tools and marketing materials.

- Working closely with CEO to develop and create presentations and visual tools for high profile sales meetings and corporate lectures.

- Art directing product & editorial photography for print and web materials by in-house photographer & retouching photos as needed.

- Working with marketing director to monitor social networking outlets (Facebook, blog) and manage ad schedule, keeping projects on budget and on time.

- Provided crucial link between contract web designers and Executive staff during 2011 Remains website redesign.

- Maintenance of website (light HTML/CSS coding), inventory and image databases.
Since taking over this position, the Remains website traffic increased 27% and continued to see increases even throughout an industry-wide recession beginning in 2008. Our email and web marketing campaigns have also seen a dramatic rise in efficacy and response from clients, generating many directly attributable sales leads.
New York, NY, USA
Apr 2011May 2011
Freelance Designer
- Utilizing HTML/CSS and JQuery, I designed and coded an an easy to navigate informational website for the Cycle Garage indoor motorcycle parking company, located in the East Village, NYC.
New York, NY, USA
Dec 2009Apr 2011
Freelance Designer
- Developed a logo and identity that was representative of their tough yet-environmentally-conscious business personality.

- Created website and image gallery to attract potential investors and provide visitors with information about BioDiesel energy and the goals of their custom biofuel motorcycle engine project.
Brooklyn, NY, USA
May 2006Jul 2010
Freelance Designer
- Designed and supervised print production of informational and marketing/ad materials, including brochures, postcards, bandanas, t-shirts, fliers, promotional items and car signs.

- Researched and wrote articles for several issues of a semi-annual newsletter which I also designed.
Brooklyn, NY, USA
Jan 2007Jul 2009
Freelance Designer
- Teamed with HBFH’s creator to develop an enticing, professional, hip and handmade identity to attract target audience of young NYC prospective home buyers to free real estate informational sessions.

- Developed their online presence via a social networking site and prepared graphics and copy for emailing to client lists and submitting to press outlets.

- Designed “HBFH Basics” pamphlet, based on traditional photocopied D.I.Y., ‘zine style, with a combination of collage, hand-drawn and digitally designed elements.
Education
Washington, DC, USA
Aug 1999May 2003
B.A. in Graphic Design
General Manager WVAU college radio station (‘01-’03), Media Board, student adviser (‘01-’03)
Languages
 
German (Conversational)
Skills
 
CSS, Cartwheeling, Design, HTML5, Jquery, Painting, Print Making, Product Photography, RAW
Additional Information
When not at work or occasionally freelancing, I can be found making linoleum block prints and mixed media works in my living room, cooking vegetarian meals and home-made bread, running shoeless on any patch of grass I can find, wearing disguises and throwing low-budget theme parties, gluing glitter to anything I can get my hands on, attending gallery openings, riding my bike ridiculously long distances, buying vintage accessories off Ebay and hugging my cat.