Geoff McMahen

UX Designer

Throughout my career, I have utilized my team leadership skills to bring creative teams and customers together to create solutions to complex problems. My multidiscipline skill set includes user experience architecture, strategy and design, and digital marketing.

My methodology is simple: approach user experience strategy and design from a user persona point of view that builds brand affinity and bolsters user experience. To achieve this, I work with cross-functional teams to convey user experience consistency at every customer touch-point, in a way that intuitively makes sense and can be tested and measured – tuned and improved upon – to achieve maximum results.

Work Experience

Ford Motor Company

UX Project Lead

As an UX project lead, I work with project managers, design studio, feature owners and design release engineers to understand project timing, feature requirements, design integrity and supplier needs.

• Work with design studio to create base set of high definition screens and assets
• Manage and oversee creation of multiple design theme hero screens and separated assets for vehicle
integration

• Set up meeting cadence for studio design and supplier reviews

• Use InVision to create prototypes and design theme presentations

• Create efficient workflow system for efficient transfer of data and assets to and from suppliers

Notable Highlights/Projects:
• Created effective system of creating and presenting design concepts and prototypes

• Created storyboards, wireframes and high-fidelity prototypes for all RACM experiences

• Successfully created, managed and delivered hero screens and assets to suppliers
November 2020 - Dearborn, Michigan, United States

Ford Motor Company

UX Interaction Designer

As an UX and Interaction designer, I work with cross-functional teams to implement new features and in- vehicle apps. My role on all projects begins with feature validation and use-case creation.

• Create low to high fidelity models and prototypes for customer testing and management reviews

• Craft user-journeys to demonstrate usefulness, usability and desirability of features and experiences

• Research and test design hypotheses of interactions with various modalities

• Manage features and experiences from idea creation to implementation trough project management skills (Goal Setting, Meeting Cadence, Iteration Scheduling)

Notable Highlights/Projects:
• Senior designer on RACM (Read Audio Control Module) design and vehicle integration

• Created storyboards, wireframes and mid-fidelity prototypes for a new in-vehicle app store experience

• Earned Ford Design Recognition Award for storyboards, wireframes and prototypes created for a new in-vehicle tolling application
October 2018 - November 2020 Dearborn, Michigan, United States

Outcome Digital

UX Designer / Strategist

As an independent user experience designer/strategist, I work with a variety of companies to help them build brand-focused mobile and desktop user experience designs and strategies that support their business growth efforts.

• Utilize latest Sketch and Adobe Creative Suite software to create and implement user experience architecture and designs

• Create UX architecture and site maps using Slick Plan and Sketch software

• Utilize latest Xtensio software to create user persona models for use with UX strategies and digital marketing campaigns

• Utilize InVision and Marvel software to create interactive prototypes

• Conduct detailed competitor and industry research to identify industry trends, opportunities and user persona data

Notable Highlights/Projects:
• Created mobile and desktop website architecture and interactive prototypes for FCA new vehicle micro-site

• Created UX strategy for Norma Group DS project

• Created user experience strategies that in conjunction with digital marketing campaigns drove 150% growth in website traffic for local and national brands
January 2017 - October 2018 Michigan, United States

Accurate Tooling

UX Designer / Strategist

I joined the team at Accurate Tooling as a user experience strategist and immediately became an instrumental part of creating an all-new UX focused digital presence for their new business model and brand. I conducted industry research and created all assets for the entire project from concept through completion.

• Conduct website focused competitive analysis, identified industry trends and opportunities

• Conducted industry research and collected ideal user persona data

• Created user personas and journey maps using Xtensio and Slick Plan software

• Used Sketch software to design website architecture and working mobile and desktop prototypes for new corporate website

• Create user persona focused content for the new website

• Managed all aspects of entire project from conception through brand and website launch

Notable Highlights:
• Utilized Sketch to create mobile and desktop website architecture

• Created mobile and desktop interactive prototypes using Sketch, Marvel and InVision

• Implemented UX measuring and tuning process using Lucky Orange and Full Story
June 2017 - February 2018 Michigan, United States

Tweddle Group

Digital Marketing / UX Consultant

When I joined the team at Tweddle, I assessed the search marketing challenges faced by the video team and the UX challenges faced by the creative production team.

I determined that a systematic method of planning for and implementing search marketing and UX best practices at the onset of all video and website projects was needed.

• Deep dive into current processes and workflow procedures for video production and website projects

• Created, tested and measured new and effective methods of planning for and implementing search marketing and UX best practices

• Created instructional assets and presentations to ensure longevity of new search marketing and UX product processes

Notable Highlights:
• Video team was able to seamlessly integrate and maintain new production processes for search marketing best practices

• Creative production team was able to seamlessly integrate and maintain new production processes for search marketing and UX best practices

• Provided creative production team and video team with measurement and tuning methodologies for search marketing and UX products
May 2016 - November 2016 Clinton Township, Michigan, United States

Studio 7

Chief Digital Marketing Officer / UX Director

I led and mentored a 14-person, multimedia team that produced work for national and local brands.

I championed a holistic approach when assessing customer challenges and goals, seeing creative design, user experience and digital marketing as the ultimate solution.

• Redesigned corporate websites based on deep industry research, target audience / persona mapping, user experience and conversion strategies

• Oversaw cross-channel digital marketing campaigns with components such as email marketing, content marketing, social media, marketing automation and SEO

• Ensured all team members had a complete understanding of the customers’ brands and how each component fit into the overall marketing plan

• Determined campaign measurement KPIs, associated metrics, tools and analytics methodology; planned and executed measurement experiments and conversion tests

• Implemented an efficient and agile creative process for developing, managing, producing, delivering and measuring all marketing and design programs

Notable Highlights:
• Developed unique, agile and effective approach to digital marketing called Total Marketing

• Created multi-channel marketing campaigns that drove triple-digit growth in website traffic

• Implemented methodology of measuring and tuning user experiences with focus on conversion
July 2009 - April 2016 Ferndale, Michigan, United States

Education

Full Sail University

Bachelor of Science

June 2010 - November 2012 Winter Park, Florida, United States