Iam Bennett
Director of Operations and Marketing
Louisville, KY, USASelf-motivated graphic designer with a love of design, creative problem solving, and a marketing mindset. Experienced in designing for various mediums (print, web, large-format, etc.), SEO/SEM, website optimization, marketing automation platforms (eloqua, Marketo, Act-on, Mautic), and overall marketing direction and planning.
Work Experience
Educational Directions
Director of Operations and Marketing
Work directly with the company CEO to assist in planning the overall direction of the company, evaluating and developing business processes, finding and cultivating sales opportunities, and budgeting. My duties also include planning, presenting, and executing marketing and creative design projects for the company.
September 2018
- Present
Kentucky, United States
Justice AV Solutions
Marketing Director
Conceptualized, created, and managed all domestic and international marketing, creative, and social media efforts for Justice AV Solutions. Lead a rebranding effort for the company and implemented graphic and content changes to all brand materials including sales sheets, trade show materials, website email and digital campaign templates, building signage, and internal décor. Redesigned and deployed a corporate website and two product specific websites to enable proper analytic tracking, align with email marketing efforts, serve as a point of reference for marketing efforts, and assist in overall lead generation efforts. Successfully integrated and managed a marketing automation platform (Act-On), building an email database of 20,000+ active users in under one year, and supporting sales efforts that resulted in a $1.1Million net increase (8.3%) in sales during the same period.
March 2017
- September 2018
Louisville, Kentucky, United States
Justice AV Solutions
Creative and Digital Manager
I lead in the design and creation of a company rebranding, a new corporate website, and updated marketing and trade show materials. I was also responsible for implementing and managing the company email marketing platform (Act-On).
January 2016
- March 2017
Louisville, Kentucky, United States
Freelance
Freelance Graphic Designer
Design services for small business include print materials, including brochures, sales materials, trade show, advertising, business cards and other various materials, as well as Web design, logo and branding work, and overall graphic consultation.
January 2008
- Present
Louisville, Kentucky, United States
Appriss Inc
Sr. Graphic Designer
Responsible for graphics and multimedia projects spanning several product lines and services including, logo design, page layouts, multimedia Flash design and implementation, Web design, large format and trade show display design, as well as audio and video editing and production.
January 2010
- December 2016
Kentucky, United States
Appriss Inc.
Media Specialist III
My responsibilities are to oversee the look and feel of all Appriss product and service marketing pieces. I lead a team of three other Media Specialists responsible for graphics and multimedia projects spanning several product lines and services including, logo design, page layouts, multimedia Flash design and implementation, web design, large format and trade show display design, as well as audio and video editing and production.
November 2008
-
Louisville, Kentucky, United States
AAA Kentucky
Public Relations Representative/Graphic Web Designer
Directly responsible for all child safety initiatives for the Club, including pedestrian, bus, bicycle, and child passenger safety.
Designed and wrote copy for the AAA Kentucky Web site, as well as various ads and stories for the regional Home & Away publication.
Designed and wrote copy for the AAA Kentucky Web site, as well as various ads and stories for the regional Home & Away publication.
September 2001
- November 2006
Kentucky, United States
Education
Spalding University
Bachelors of Science - Communications/English Creative Writing
August 1997
- June 2000
Louisville, Kentucky, United States
Skills
Acid PRO,
Adobe Acrobat Professional,
Adobe Dreamweaver,
Adobe Fireworks,
Adobe Flash,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
CSS,
HTML,
Microsoft Office Suite,
Volunteer Art Director
Angels Pageant System
January 2011 - Present
Special needs childrens' pageants that are not about ability. They are simply a chance for parents to come together and celebrate these childrens’ sweet spirits.
Angels Pageant System welcomes any special needs child that would like to participate, no matter which state they reside in. The organization provides hair, makeup, dress apparel, as well as each contestant getting the “star” treatment with photography, all free of charge.
http://www.angelspageantsystem.com
January 2011 - Present
Special needs childrens' pageants that are not about ability. They are simply a chance for parents to come together and celebrate these childrens’ sweet spirits.
Angels Pageant System welcomes any special needs child that would like to participate, no matter which state they reside in. The organization provides hair, makeup, dress apparel, as well as each contestant getting the “star” treatment with photography, all free of charge.
http://www.angelspageantsystem.com
Volunteer Graphic Designer
MAP Louisville
January 2013 - Present
MAP, now an acronym for Making Acceptance Possible and has evolved into being a unique way to bring local businesses and community supporters together to raise money for Louisville charities and have fun doing so.
http://www.maplouisville.com
January 2013 - Present
MAP, now an acronym for Making Acceptance Possible and has evolved into being a unique way to bring local businesses and community supporters together to raise money for Louisville charities and have fun doing so.
http://www.maplouisville.com