Iam Bennett

Director of Operations and Marketing

Louisville, KY, USA
Self-motivated graphic designer with a love of design, creative problem solving, and a marketing mindset. Experienced in designing for various mediums (print, web, large-format, etc.), SEO/SEM, website optimization, marketing automation platforms (eloqua, Marketo, Act-on, Mautic), and overall marketing direction and planning.

Work Experience

Educational Directions

Director of Operations and Marketing

Work directly with the company CEO to assist in planning the overall direction of the company, evaluating and developing business processes, finding and cultivating sales opportunities, and budgeting. My duties also include planning, presenting, and executing marketing and creative design projects for the company.
September 2018 - Present Kentucky, United States

Justice AV Solutions

Marketing Director

Conceptualized, created, and managed all domestic and international marketing, creative, and social media efforts for Justice AV Solutions. Lead a rebranding effort for the company and implemented graphic and content changes to all brand materials including sales sheets, trade show materials, website email and digital campaign templates, building signage, and internal décor. Redesigned and deployed a corporate website and two product specific websites to enable proper analytic tracking, align with email marketing efforts, serve as a point of reference for marketing efforts, and assist in overall lead generation efforts. Successfully integrated and managed a marketing automation platform (Act-On), building an email database of 20,000+ active users in under one year, and supporting sales efforts that resulted in a $1.1Million net increase (8.3%) in sales during the same period.
March 2017 - September 2018 Louisville, Kentucky, United States

Justice AV Solutions

Creative and Digital Manager

I lead in the design and creation of a company rebranding, a new corporate website, and updated marketing and trade show materials. I was also responsible for implementing and managing the company email marketing platform (Act-On).
January 2016 - March 2017 Louisville, Kentucky, United States

Freelance

Freelance Graphic Designer

Design services for small business include print materials, including brochures, sales materials, trade show, advertising, business cards and other various materials, as well as Web design, logo and branding work, and overall graphic consultation.
January 2008 - Present Louisville, Kentucky, United States

Appriss Inc

Sr. Graphic Designer

Responsible for graphics and multimedia projects spanning several product lines and services including, logo design, page layouts, multimedia Flash design and implementation, Web design, large format and trade show display design, as well as audio and video editing and production.
January 2010 - December 2016 Kentucky, United States

Appriss Inc.

Media Specialist III

My responsibilities are to oversee the look and feel of all Appriss product and service marketing pieces. I lead a team of three other Media Specialists responsible for graphics and multimedia projects spanning several product lines and services including, logo design, page layouts, multimedia Flash design and implementation, web design, large format and trade show display design, as well as audio and video editing and production.
November 2008 - Louisville, Kentucky, United States

Appriss Inc.

Media Specialist II

November 2006 - November 2008 Louisville, Kentucky, United States

AAA Kentucky

Public Relations Representative/Graphic Web Designer

Directly responsible for all child safety initiatives for the Club, including pedestrian, bus, bicycle, and child passenger safety.

Designed and wrote copy for the AAA Kentucky Web site, as well as various ads and stories for the regional Home & Away publication.
September 2001 - November 2006 Kentucky, United States

Senior Graphic Designer

November - Louisville, Kentucky, United States

Education

Spalding University

Bachelors of Science - Communications/English Creative Writing

August 1997 - June 2000 Louisville, Kentucky, United States

Skills

Acid PRO, Adobe Acrobat Professional, Adobe Dreamweaver, Adobe Fireworks, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, CSS, HTML, Microsoft Office Suite,

Volunteer Art Director

Angels Pageant System
January 2011 - Present

Special needs childrens' pageants that are not about ability. They are simply a chance for parents to come together and celebrate these childrens’ sweet spirits.

Angels Pageant System welcomes any special needs child that would like to participate, no matter which state they reside in. The organization provides hair, makeup, dress apparel, as well as each contestant getting the “star” treatment with photography, all free of charge.

http://www.angelspageantsystem.com

Volunteer Graphic Designer

MAP Louisville
January 2013 - Present

MAP, now an acronym for Making Acceptance Possible and has evolved into being a unique way to bring local businesses and community supporters together to raise money for Louisville charities and have fun doing so.

http://www.maplouisville.com