Iain Ferguson

Writer

Victoria, British Columbia, Canada
To write well and often.
To contemplate the universe.
To be of service.
To add value.
To do some good in this world.

Work Experience

Target Direct (now Tangible)

Creative Director

Sold my business to Target and moved to Cheltenham to manage the creative department.
July 2002 - June 2006 Cheltenham, United Kingdom

Irving & Co

VP Creative

August 2006 - April 2008 Vancouver, BC, Canada

Envisioning & Storytelling

Storyteller

Joined Jake Chalmers, Bill Baker, Paul Roelofs and Cookie Boyle to work on international real estate projects, using the company's signature storytelling techniques..
March 2008 - November 2009 West Vancouver, BC, Canada

Braun/Allison

Creative Director

Real estate marketing and branding in Canada.
September 2010 - Vancouver, British Columbia, Canada

SAW Strategic Design

Content Director

Responsible for written content and strategic storytelling for digital and analog projects, including websites, apps, social media, digital advertising, brochures, annual reports, POS, outdoor and many other interesting and wonderful things.
March 2014 - January 2020 Calgary, Alberta, Canada

Paragraphica

Creative director and writer

I'm the founder of Paragraphica, a boutique consultancy providing creative direction and digital copywriting for clients in Canada. I have a depth of sector experience in tourism and hospitality, finance, energy and real estate. My style owes a lot to a training in journalism, so I'm in my element when writing longer documents, such as reports, newsletters, blogs and brochures.
February 2020 - Present Calgary, Alberta, Canada

Education

University Of Edinburgh

MA Liberal Arts, majoring in English and Philosophy

Moral Philosophy and Metaphysics
Politics
Earth Science
English Literature and Language
Classical Literature
September 1981 - June 1985 Edinburgh, United Kingdom