Iain Ferguson
Writer
Victoria, British Columbia, Canada
6043581963
be.net/iainferguson
To write well and often.
To contemplate the universe.
To be of service.
To add value.
To do some good in this world.
To contemplate the universe.
To be of service.
To add value.
To do some good in this world.
Work Experience
Target Direct (now Tangible)
Creative Director
Sold my business to Target and moved to Cheltenham to manage the creative department.
July 2002
- June 2006
Cheltenham, United Kingdom
Irving & Co
VP Creative
August 2006
- April 2008
Vancouver, BC, Canada
Envisioning & Storytelling
Storyteller
Joined Jake Chalmers, Bill Baker, Paul Roelofs and Cookie Boyle to work on international real estate projects, using the company's signature storytelling techniques..
March 2008
- November 2009
West Vancouver, BC, Canada
Braun/Allison
Creative Director
Real estate marketing and branding in Canada.
September 2010
-
Vancouver, British Columbia, Canada
SAW Strategic Design
Content Director
Responsible for written content and strategic storytelling for digital and analog projects, including websites, apps, social media, digital advertising, brochures, annual reports, POS, outdoor and many other interesting and wonderful things.
March 2014
- January 2020
Calgary, Alberta, Canada
Paragraphica
Creative director and writer
I'm the founder of Paragraphica, a boutique consultancy providing creative direction and digital copywriting for clients in Canada. I have a depth of sector experience in tourism and hospitality, finance, energy and real estate. My style owes a lot to a training in journalism, so I'm in my element when writing longer documents, such as reports, newsletters, blogs and brochures.
February 2020
- Present
Calgary, Alberta, Canada
Education
University Of Edinburgh
MA Liberal Arts, majoring in English and Philosophy
Moral Philosophy and Metaphysics
Politics
Earth Science
English Literature and Language
Classical Literature
Politics
Earth Science
English Literature and Language
Classical Literature
September 1981
- June 1985
Edinburgh, United Kingdom