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Behind every successful company is a creative mind! I have over 5 years of strong experience in package design. As an avid shopper, I have always had an interest on what attracts customers to a product. Studying visual communication helped to clarify my interest in package design, branding and the development of c… Read More
Behind every successful company is a creative mind! I have over 5 years of strong experience in package design. As an avid shopper, I have always had an interest on what attracts customers to a product. Studying visual communication helped to clarify my interest in package design, branding and the development of corporate identities. As I walk through the aisles of a retail store, I always imagine the possibilities of redesigning a product to make it stand out more.
My design process usually begins with what I call a "naked product". I love brainstorming about a product from beginning to end, including its naming, completed design and packaging. I start dressing it up by first determining the kind of buyers it will attract and then finding an appealing brand name. I get product names trademarked. My products can be found on the shelves of Big Lots, Walmart and many other stores as well. My creative process has resulted in successful financial returns.
It is empowering to combine my knwledge and experience from different fields and use it in the creative field. Read Less
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