Branding Design Director
New Jersey, United States
- July 2015
Boston, Massachusetts, United States
Provided ideas and quick sketching for new product developing at ideation sessions across different departments.
Designed graphic and structure prototypes for innovative products and packaging: Label design, packaging rendering, 3D sketching, etc.
Other projects: presentation design, layout design, in-store product display rendering, consumer research in Chocolate market, etc.
- September 2014
Hershey, Pennsylvania, United States
Clients: Remy Martin, Uniliver, Clarks
Participated in brainstorming for Clarks Shoe “Sponge Street Campaign, OMO ”Dirty is Good” Campaign and 2012 New Year digital greeting campaign.
Designed key visuals for Remy Martin 2012 Limited Version and reported directly to Creative Director.
Designed layouts for OOH/ print ads for Clarks shoes. Designed web banners and icons for Taobao App.
- April 2012