Hoyt Haffelder
Designer & Owner
Austin, TX, USA
512-415-8821
www.haffelderstudios.com
I work with businesses across the US to create impact and engaging experiences. I look forward to working with people who understand the value professional design adds to consumer experiences.
Work Experience
Haffelder Studios
Designer & Founder
I’m Hoyt Haffelder, Principal of the creative firm Haffelder Studios based in Austin Texas. Whether I’m creating a logo for a mom and pop eatery or working with a national ad agency, my work shines because it reflects my clients essence, culture, and personality. My designs are annually featured in national and international publications.
May 2013
- Present
Texas, United States
Senior UX/UI Designer
Performs advanced web administration, web design and development work, including design coordination, deployment, and maintenance of desktop and mobile web environments. Works with advanced content management system, to include integration of the native Adobe Experience Manager Cascading Style Sheet (CSS) with a Bootstrap CSS. Employees at this level are virtually self-supervising and assume direct accountability for the work product. Works across districts and divisions to:
• Documents interaction design and user interface specifications for projects, including reviewing and editing code and verifying successful production after publishing.
• Produces complex graphics work using imaging, multimedia and graphic design software applications.
• Plans, designs and produces website, mobile and interactive experiences using scripting languages, content creation tools, and digital media.
• Analyzes and executes website layouts, defining functional elements — images, text, tables, and other content — for efficiency and effectiveness.
• Identifies and analyzes website accessibility issues.
• Translates high-level needs into detailed user experience (UX)/user interface (UI) design requirements.
• Participates in planning information architecture and refine sitemaps using user research.
• Analyzes and evaluates existing tools, standards, governance, processes or workflows and, as appropriate, recommends improvements.
• Recommends and implements website integrations, to include programming technology to enhance existing website features and functionality.
• Collaborates with internal and external stakeholders to design effective, efficient user experiences for websites and applications.
• Conducts testing and quality assurance of web sites and web applications for usability and user testing.
• Documents interaction design and user interface specifications for projects, including reviewing and editing code and verifying successful production after publishing.
• Produces complex graphics work using imaging, multimedia and graphic design software applications.
• Plans, designs and produces website, mobile and interactive experiences using scripting languages, content creation tools, and digital media.
• Analyzes and executes website layouts, defining functional elements — images, text, tables, and other content — for efficiency and effectiveness.
• Identifies and analyzes website accessibility issues.
• Translates high-level needs into detailed user experience (UX)/user interface (UI) design requirements.
• Participates in planning information architecture and refine sitemaps using user research.
• Analyzes and evaluates existing tools, standards, governance, processes or workflows and, as appropriate, recommends improvements.
• Recommends and implements website integrations, to include programming technology to enhance existing website features and functionality.
• Collaborates with internal and external stakeholders to design effective, efficient user experiences for websites and applications.
• Conducts testing and quality assurance of web sites and web applications for usability and user testing.
January 2022
- Present
Austin, Texas, United States
Dell Medical School
Associate Creative Director
Create visual strategy, brand guidelines, designs, and visual storytelling. I'm responsible for managing the medical school’s academic and clinical visual brand identities. In addition to managing all brand licensing requests for the medical school my duties include:
• Create visual branded voice for all academic and clinical marketing materials.
• Build visual strategy and brand touchpoints that effectively engage target audiences.
• Create and implements branded resources for faculty and staff.
• Liaison between UT Austin and Dell Med to ensure consistent and appropriate brand voice.
• Serve as a consultant for faculty/staff/partners concerning the visual brand identity.
• Manage outsources creative project overflow.
• Provide Creative & Art Direction
• Ensure projects come in on time and on budget
• Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
• Creative Direction
Relevant skills: Brand Management, Creative Direction, Team Leadership
• Create visual branded voice for all academic and clinical marketing materials.
• Build visual strategy and brand touchpoints that effectively engage target audiences.
• Create and implements branded resources for faculty and staff.
• Liaison between UT Austin and Dell Med to ensure consistent and appropriate brand voice.
• Serve as a consultant for faculty/staff/partners concerning the visual brand identity.
• Manage outsources creative project overflow.
• Provide Creative & Art Direction
• Ensure projects come in on time and on budget
• Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
• Creative Direction
Relevant skills: Brand Management, Creative Direction, Team Leadership
April 2017
- March 2020
Texas, United States
Dell Medical School
Brand Manager
I'm oversee all aspects of the visual brand identity for the Dell Medical School. Some of my responsibilities include:
• Orchestrate work for production artist, photographer, prepress technician, printer, or anyone else involved in development of project.
• Provide Art Direction
• Ensure projects come in on time and on budget
• Implement creative solutions and take initiative as part of a small team in a startup environment
• Create visual/graphic solutions to communication challenges with input from a diverse group of partners and stakeholders
• Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
• Relevant skills: Brand Management Visual Design Project Management
• Creative Direction
• Orchestrate work for production artist, photographer, prepress technician, printer, or anyone else involved in development of project.
• Provide Art Direction
• Ensure projects come in on time and on budget
• Implement creative solutions and take initiative as part of a small team in a startup environment
• Create visual/graphic solutions to communication challenges with input from a diverse group of partners and stakeholders
• Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
• Relevant skills: Brand Management Visual Design Project Management
• Creative Direction
August 2015
- April 2017
Texas, United States
Texas State University
Senior Designer
February 2011
- February 2012
San Marcos, Texas, United States
H2 Design
President, Creative Director
As the leading creative and founding partner, Hoyt produces conceptual and brand strategy. He specializes in brand identity with solid communication to develop cohesive systems.
January 2007
-
Texas, United States
Education
Texas State University
BFA :: Communication Design
March 2003
- May 2006
San Marcos, Texas, United States
Texas State University
MFA :: Communication Design
August 2007
- December 2010
San Marcos, Texas, United States
Awards
Emblem Ornamental Logos, Marks, And Labels 2013
Publication
2013
University & College Designers Association
Award of Excellence - UT Austin, Office of Admissions, Viewbook Brochure
2014
University & College Designers Association
Award of Excellence - UT Austin, Office of Admissions, Presidents Admitted Student Package
2014
Skills
Art Direction,
Critical Thinking,
Design,
Brand Identity,
Brand Strategy,
Branding,
Conceptual Strategy,
Creative Direction,
Delivery,
Execution ,
Icon,
Leadership,
Logo,
Management,
Marketing,
Organization,
Planning,
Production,
Typography,
Additional Information
My work is included in seven books published by Logolounge, international books on typography, a folding book published by HOW, and included in the international design competition good 50x70. For a complete listing of my publications, awards, and competitions please visit, www.hoyth.com.