Hollei Anne Hayes
Illustrator & Graphic Designer
Stanhope, NJ, USAHi, I'm Hollei Anne Hayes.
I’m a creative, conceptual thinker with a passion for problem solving and visual communication. I manage shifting priorities seamlessly and take on challenges with confidence and a cheerful attitude. I thrive on collaboration and inspiration, and am committed to organization in
a deadline-driven atmosphere.
I’m a creative, conceptual thinker with a passion for problem solving and visual communication. I manage shifting priorities seamlessly and take on challenges with confidence and a cheerful attitude. I thrive on collaboration and inspiration, and am committed to organization in
a deadline-driven atmosphere.
Work Experience
Christmas Tree Shops AndThat!
Senior Graphic Designer
• Supported Christmas Tree Shop andThat!’s new brand guidelines by illustrating over 100+ unique doodles and designing over 12 different circular & email templates.
• Concepted look, feel and user experience for Christmas Tree Shop andThat!’s inspiration hub on their new content rich website experience.
• Provides photography art direction for all channels including email, social and print to support Christmas Tree Shop andThat!’s brand guidelines and reduce photography budget.
• Concepted look, feel and user experience for Christmas Tree Shop andThat!’s inspiration hub on their new content rich website experience.
• Provides photography art direction for all channels including email, social and print to support Christmas Tree Shop andThat!’s brand guidelines and reduce photography budget.
January 2019
- Present
New Jersey, United States
Skip Hop
Senior Graphic Designer
• Concepted look & feel and art directed Skip Hop’s 2018 Holiday lifestyle and still life photography shoots.
• Collaborated with marketing partners to art direct and execute the entire Skip Hop trade booth for 2018’s Kind + Jugend international trade show.
• Concepted and designed Skip Hop’s first ever store collateral including social, digital, print and visual signage.
• Collaborated with marketing partners to art direct and execute the entire Skip Hop trade booth for 2018’s Kind + Jugend international trade show.
• Concepted and designed Skip Hop’s first ever store collateral including social, digital, print and visual signage.
May 2018
- December 2018
New York, New York, United States
Toys "R" Us
Associate Creative Manager
• Concepted, designed and managed jobs for social, digital and print channels.
• Mentored and provided creative direction to team designers, ensuring that tight deadlines were met and brand look & feel was cohesive.
• Contributed to 65% increase in audience growth on Pinterest during the month of Jan. due to increased creative pins and addition of pin code placement in print pieces.
• Concepted, designed and managed 2018 Great Big Registry Sweepstakes campaign, which helped to support a 2.3% dotcom registry increase vs 2017.
• Mentored and provided creative direction to team designers, ensuring that tight deadlines were met and brand look & feel was cohesive.
• Contributed to 65% increase in audience growth on Pinterest during the month of Jan. due to increased creative pins and addition of pin code placement in print pieces.
• Concepted, designed and managed 2018 Great Big Registry Sweepstakes campaign, which helped to support a 2.3% dotcom registry increase vs 2017.
October 2017
- May 2018
Wayne, New Jersey, United States
Toys "R" Us
Senior Graphic Designer
• Restructured and redesigned the Babies R Us Dream Registry Guide by utilizing registry insights to reduce page count, simplify stories & layouts and inject new brand identity.
• Spearheaded the Babies R Us Be Prepared-ish rebranding by developing concepts for all channels of communication including store signage, social, digital and print.
• Presented the creative launch of the new Babies R Us Be Prepared-ish rebranding campaign to marketing, creative and project management divisions.
• Spearheaded the Babies R Us Be Prepared-ish rebranding by developing concepts for all channels of communication including store signage, social, digital and print.
• Presented the creative launch of the new Babies R Us Be Prepared-ish rebranding campaign to marketing, creative and project management divisions.
April 2017
- October 2017
Wayne, New Jersey, United States
Toys "R" Us
Graphic Designer
• Created over 140 unique illustrations for Babies R Us to support it’s new brand identity.
• Concepted and developed over 200 digital assets and 50+ articles for Babies R Us Digital Registry of the Future Experience.
• Concepted and developed over 200 digital assets and 50+ articles for Babies R Us Digital Registry of the Future Experience.
September 2014
- April 2017
New Jersey, United States
Kutztown University Office Of Student Involvement
Graphic Designer
• Design posters, table tents, flyers, t-shirts, and other miscellaneous projects for student and faculty organized events.
• Taking leadership in organizing ideas and concepts for various projects.
• Taking leadership in organizing ideas and concepts for various projects.
August 2012
- Present
Kutztown, Pennsylvania, United States
Education
Kutztown University Of Pennsylvania
Communication Design
August 2009
- Present
Kutztown, Pennsylvania, United States
Skills
Adobe Creative Suite,
Bridge,
Illustrator,
Indesign,
Microsoft Office,
Outlook,
Photoshop,