Hörður Ásbjörnsson or Höddi, was born in Reykjavík, Iceland.

He started to work as a freelance photographer back in 2004, doing various photo work in advertisement, photojournalism and portrait photography.

After working in Iceland as a photographer for 4 years Höddi decided to head to Florence, Italy to study photography in Florence University of the Arts. There he focused on documentary photography and photojournalistic work, working at various photo jobs while in school and doing many documentary photo assignments.

In 2009 he moved to Copenhagen, Denmark where he continued to work freelance as a photographer at various news and media companies. He started to study Multimedia Design and e-commerce in Københavns Erhvervsakademi or KEA, where he focused on web design, graphic design, project management and marketing strategies.

He moved back to Iceland in 2013 to study graphic design in The Icelandic Academy of the Arts while working as a freelance graphic designer and photographer in Iceland.

He started a Creative Agency in 2015 with four other graphic designers called Reykvíska hönnunarfélagið where he worked as an Art Director, graphic designer and photographer.

In 2016 he with three other people started another Creative agency Skuggaland with more focus on ad campaigns, production and graphic design projects and concept work.