Independently concepted campaign designs for Michael Kors Outlet Fall 2020 & Spring 2021 — and executed concepts alongside art directors for Holiday 2020 and Summer 2021, spanning hundreds of emails, web ads, social posts, and in-store print signage.
Produced campaign guidelines for Michael Michael Kors Fall & Spring 2019-2021 seasons, outlining how campaign imagery should be cropped, paired with each other, laid out across large format, out-of-home, digital, and web placements, and used by our licensing partners.
Took charge of compiling seasonal gift guides: digital PDFs for our retail teams to debut new product and bundle deals with clienteling partners. After collaborating with the senior designer on 4 guides for Holiday 2020, I delivered 4 of my own for Spring 2021 and 6 for Summer 2021.
Created stories for our Michael’s World minisite, primarily the Travel Diaries series, designing collages, laying out imagery, and selecting font styles. Worked with the web and production teams to quality control the designs across desktop, tablet, and mobile interfaces.
Assisted art directors with storyboards and typography for Instagram videos, including our #MK40 series of 4 videos celebrating 4 decades of the Michael Kors brand, garnering 200,000 views total.
Designed Broadway marquees for the Imperial Theatre and Music Box in promotion of the Fall/Winter 2021 Michael Kors Collection runway, which were featured prominently in campaign photography.
New York, United States