Martín Batalla

Multimedia Designer + Developer + Project Manager

I am Martin, a technology enthusiast with a track record of over 21 years in the study, exploration, design, and development of products and services that follow global technological trends in different areas of the digital world.

I am focused on interactive immersion, business strategy development, marketing, holistic leadership, process automation, cost optimization, project management, market research, brand development, and filmmaking. All of these are fueled by curiosity, continuous learning, ongoing projects, and extensive world travel.

I am here to share ideas as content, collaborate in producing products or services, and introduce new tools that bring different perspectives. I aim to create a network with like-minded individuals to address the professional challenges presented by technology.

Work Experience

Consultant

Human Centered Designer

# Human-Centered Design: Development of intuitive and emotionally intelligent interfaces that adapt to the needs and values of your users, ensuring an exceptional user experience.

# Cognitive and Emotional Interface: Implementation of advanced AI technologies to create interfaces that understand and respond to the emotions and context of the user, providing more humanized and personalized interactions.

# AI and Immersive Interaction: Design of immersive user experiences through the use of augmented reality, virtual reality, and simulation, taking human-machine interaction to a new level of engagement and participation.

# Ethics and Responsibility: Integration of ethical principles and responsibility considerations in user experience design to ensure privacy, transparency, and fairness in interaction with AI systems.

# Advanced Interdisciplinary Collaboration: Participation in multidisciplinary teams to foster innovation and creativity in user experience design, collaborating with experts in ethics, psychology, anthropology, and neuroscience

# Continuous Research and Experimentation: Conducting research to understand the impact of AI on user experience and vice versa, experimenting with emerging technologies and trends to keep your projects always at the forefront.
January 2023 - Present

Fabrica De Calzados Gino S.A.

Ecommerce Manager

Strategic Mastery in Online Sales Ecosystem. Spearheading a revolutionary approach, I orchestrated the convergence of Marketing, IT, Commerce, and Logistics Automation through cutting-edge technological solutions. Employing dynamic methodologies, I ensured a seamless and integrated operation with an unwavering focus on delivering impactful results.
May 2017 - August 2021 Santiago, Chile

Request S.P.A.

Head of Front-End Team

Strategic Planning for E-commerce Platforms.
Software Developer Engineers Team Leader.
May 2016 - May 2017 Santiago, Chile

Webdox CLM

Senior UX Designer

R&D interface of the platform.
Aim: optimize interactive flows, focused on improving the user experience of the platform developed by this Startup.
2016 - 2016 Santiago, Chile

NED Mania

UX Architect

During my tenure at Ned as a UX Architect from April 2015 to January 2016, I spearheaded transformative Research and Development (R&D) initiatives in interaction design for the company's digital interfaces and applications.

Key Achievements:
My primary mission involved the optimization of user interfaces and experiential flows across the company's platforms. Employing a holistic approach, I conducted extensive user behavior research using insights from diverse interactive experiences.

Noteworthy Skills:

# Design Thinking Advocate: I championed design thinking principles, infusing our projects with innovative concepts that elevated our design outcomes.
# User-Centric Research: I conducted thorough user research to inform and refine user journeys, creating intuitive and engaging interfaces.
# Effective Stakeholder Collaboration: I actively engaged with senior stakeholders, fostering informed decision-making and seamless collaboration throughout the design process.
# R&D leadership: I led our Research and Development efforts, ensuring our team stayed ahead by adopting cutting-edge methodologies and technologies.
# Agile Methodologies: Embracing agile methodologies, I instilled adaptability and efficiency into our approach, leading to swift and effective design iterations.
# JavaScript Proficiency: Leveraging my expertise in JavaScript, I enhanced user interactions by incorporating dynamic elements that made digital experiences genuinely memorable.

An unwavering commitment to excellence in user-centric design defined my tenure at Ned. I am enthusiastic about bringing this dedication to your projects, where our primary goals are innovation and user satisfaction.
April 2015 - January 2016 Santiago, Chile

Medible

UX Consultant

Crafting transformative workshops in collaboration with clients, delving into design architecture for seamless flows. Employing innovative techniques such as CardSortings and user interviews to ensure a holistic approach. Meticulously addressing the intricacies of WEB code, and offering expert guidance on the latest tools and technologies in the current landscape. Elevating the design process to not just meet, but exceed expectations.
2015 - 2015 Santiago, Chile

Lemontech

Head uf UX

In this role, my overarching task was to transform the company's platforms into captivating tools that brought unparalleled delight to every user. I spearheaded initiatives to elevate user experience, infusing innovation and creativity into the design and functionality of the platforms.
2014 - 2014 Santiago, Chile

Universidad De Chile

UI Architecture Leader

Leading the transformation of the University ecosystem through the development and deployment of an innovative interface platform was a pivotal undertaking in this role.

Key Accomplishments:

# Orchestrated collaboration across diverse development teams, navigating complex negotiations to secure agreements.
# Spearheaded the management of delivery timelines across various departments, ensuring seamless integration and functionality.
# Mentored and shared invaluable insights with emerging talents, fostering a culture of continuous learning and growth.
# Directed and inspired the Front-End team and UI designers, driving forward-thinking design strategies and user-centric solutions.
2012 - 2013 Santiago, Chile

Education

UC San Diego

Human Computer Interaction

In this course I’ve improved all the skills to properly understand, and design, the relationship between the “humans”, on one side, and computers interfaces on the other side.
2016 - 2016 California, United States

Universidad De La República

System Engineering

2002 - 2007 Uruguay

Universidad Del Trabajo Del Uruguay

Graphic Design

1998 - 2001 Montevideo, Uruguay

Languages

Spanish (Native),
English (Advanced),

Skills

CAPCUT, Communication, Content Creation, Design Thinking, Git, HTML/CSS/JS, Illustrator, Interface Design, Leadership, Obsidian, Photoshop, PHP, Product Design, Project Management, Project Planning, Python, R&D, ReactJs, Tailwind, TypeScript, UX/UI, WordPress,