Showcase & Discover Creative Work

Gerardo Gean

Creative Director

Dallas, TX, USA
“Simplicity is the ultimate sophistication” Leonardo da Vinci

Work Experience

Rockfish

Creative Director

March 2015 - Present Frisco, Texas, United States

NQ Mobile

Creative Director

Goal:
To expand NQ product line, westernize the user experience in all NQ mobile products, increase its visibility in the USA, Latin America, and grow into different industries that are in need of mobile security.

Approach:
Worked 100% Hands on with talented UX Designers in Beijing and Tianjin, China to scale and design delightful mobile products and services, Provide insights, trends, designs to simplify the UX Experience and revamp the entire portfolio of products. Take IP technology and innovate new products for the company. Team up with business development towards acquiring, engaging and monetize customers globally with business partnerships and global relationships.

Responsibilities:
To grow and direct the User Experience Design of all NQ Mobile and Subsidiaries turning them into simple and delightful experiences.

Accomplishments:
•Improved design operations by designing scalable mobile applications and web technologies that ensured quality, low overhead, and efficiency.
•Delivered successfully multiple platform services for mobile network operators.
•Successfully re-focused the design team to design and innovate on Android projects and products.
•Provided design direction and coordination with design and innovation teams in China.
•Westernized and provided guidance for all products and subsidiaries websites: (FL Mobile, VLifepaper, Rimi, NQ Sky, Doreso, Yipai, WAPS)
•Worked with Sprint, Samsung and HTC teams to deliver preloaded software that shipped successfully into the HTC M8 Harman Kardon Music Edition and Samsung Galaxy S5 Sport.

Telecom Experience:
Sprint, Verizon, AT&T, USCC, Tracfone, Orange, T-Mobile, Titans Group, Claro Brazil, Oi Brazil, Telcel (America Movil).
August 2012 - February 2015 Dallas, Texas, United States

Samsung Electronics

User Experience | Digital Interface Designer

Goal: member of an innovation team focused on delivering future disruptive technologies for the mobile market.

Approach: used advance technology that allowed phones to see each other, share content, and user events.

Responsibilities: Created rapid UI prototypes centralized in Android platform. Contributed with User case stories, UX Documentation, Visual Design, Evangelized other UX Design teams, divisions and third party vendors with Samsung technology innovation solutions.

Accomplishments:
•Conceptualized, created and shipped disruptive technologies to fundamentally change the consumer electronics and telecommunication industry.
•Provided best in class UI and UX documentation to a global development community within in 9 months that spans 20+ organizations and consists of 75+ active members.
•Worked with a fast open source messaging library called ZeroMQ and built a self-discovering, self-healing peer-to-peer network technology on top of that.
•Worked with Zyre Technology - an open-source framework for proximity-based peer-to-peer applications.
•Worked with wireless mesh protocol (802.11s) in the Linux kernel for applications that required robust video streaming, tactical communications or gaming.
August 2011 - August 2012 Richardson, Texas, United States

The Marketing Arm

Associate Creative Director

Goal: to harness the power of emotion to make brands more engaging.
Approach: took the compelling emotional platforms and married them to consumer behavioral information. These passion levers had been the missing ingredient in communication programs aimed at changing consumer behavior.

Responsibilities: responsible for the User Experience Design and Visual Design for numerous key activation promotional platforms. Handled art direction duties , such as ads, microsites, POS, mobile, packaging and presentation visuals. Listened and analyzed input from creative directors and clients, and effectively executed and delivered creative and influential marketing proposals. Maintained updated knowledge of cultural, design, and business trends. Demonstrated knowledge of User Experience designs. Provided strategy and execution output for the mobile landscape and promotional microsites.

Accomplishments:
•Integrated innovative wireless marketing tools and social media to engage consumers across multiple on-site activations.
•Helped multiple brands to connect with their consumers by providing insight-driven ideas across nine emotional platforms: TV, Film, Music, Gaming, Celebrities, Causes, Multicultural, Sports and Motorsports.

Client Experience:
AT&T, Cisco, TXU, Hewlett-Packard, Victoria Secret | VS Pink, American Airlines, TXU, NBA, Disney
July 2010 - July 2011 Dallas, Texas, United States

Visual Behavior LLC

Founder- Experience Director

Dallas, Texas, United States

TM Advertising

User Experience Director

Goal: to evangelize digital incubation ideas and foster a digital culture inside the agency.

Approach: Identified in the early stages potential digital opportunities that would lead to new business for the agency. Migrated clients' roaster to the mobile space and supported creative directors with knowledge for new products and services like: web applications, microsites, mobile apps, and mobile web. Etc.

Responsibilities: supported all the experience design across the client roster. Worked with internal production groups and third party vendors to deliver microsites, mobile experiences and ad units. Supported the creative team with compelling digital concepts, provided golden path flows for mobile ideas, identified new product categories opportunities, and mentored art directors to think outside the print and TV output.

Accomplishments:
•Designed the Information Architecture to The Visual Design the digital travel guide portal for American Airlines “my milestones” that generate 1 million views at %500 ROI.
•Designed from the Information Architecture to The Visual Design, the Trip Planner tool for the Texas Tourism Agency and a new redesign website with best-in-class technologies including a mobile solution.
•Provided new product category ideas for the agency clients: Nationwide Insurance and American Airlines, Texas Tourism
•Contributed to win and retain multiple accounts in the agency.

Client Experience:
Nationwide Insurance, Nascar Nationwide Series, Bell Helicopter, Superpages.com, USA Today, American Airlines, Bausch & Lomb, Statoilhydro, Finish Line, Edward Jones, Texas Tourism, Sportchalet, Verizon Wireless.
July 2008 - July 2010 Dallas, Texas, United States

Verizon

Product Designer (System Engineer V)

Goal: to expand FiOS TV by focusing on the user experience

Approach: Conducted usability studies that show how users interact with a 10 feet UI, solved problems findings with a plausible solution.

Responsibilities: Teamed up with usability team to discover, analyze and mitigate user experience frustrations or concerns. Designed plausible solutions and provided UX golden path Flows for next generation products.

Accomplishments:
•Provided design solutions to make the TV UI experience delightful.
•Built a design language for FiOS TV to speed up 
our UI design requirements for engineering team.
•Developed a new set top box concept that changed the way users interact with the BOX
•Designed Verizon APP zone for Blackberry phones. (Via a WAP browser) and created multiple UI themes and experiences for Verizon Wireless.
July 2007 - July 2008 Irving, Texas, United States

TIGI Haircare

Design Director

Goal: to expand TIGI Professional Hair care line market share in Latin America and USA by implementing customized marketing strategies

Approach:
Worked with TIGI’s leadership team to support all the creative concepts and marketing efforts.

Responsibilities:
Delivered compelling marketing materials. Provided input for Photo-shoots Campaigns that aligned with the Latin America market. Worked with sales leadership team to launch a e-commerce platform

Accomplishments:
Supported 15+ Latin American countries with marketing design materials.
Lead the .com initiatives for the company and successfully merged a global portal for Latin America, USA and the EU.

Responsible for all print advertising deliveries for high end magazines in USA, UK, ITALY like: Vogue, W, Elle, Cosmopolitan, and Blender etc.

January 2001 - August 2007 Dallas, Texas, United States

El Diario De Hoy

Photo Journalist

Responsible for capturing, editing and transmitting images in a fast and accurate manner. Used video and still media to create stories to visually impact the community. Experience with a wide variety of subjects and assignments after the post-civil war in El Salvador. Multiple photos appeared on newspaper’s front page.
January 1999 - January 2000 San Salvador, El Salvador

Languages

Spanish (Native),
English (Fluent),

Skills

Product Marketing, User-experience Design, Android, Art Direction, Beauty Industry, Creative Direction, Entrepreneur, IOS, Mobile Design, Product Design, UI Design , UX Strategy, Visual Design,