Christopher Heffley
Creative Director & Designer
British Columbia, CanadaAdvocating responsible design for: Community Development, Sustainable Agriculture, Food Security & Permaculture, Education & Activism, Clean Technology, Arts, Music & Culture, Non-Profits & Start-ups.
Environmental design and social justice advocacy provide a foundation from which I use design to affect positive change.
Environmental design and social justice advocacy provide a foundation from which I use design to affect positive change.
Work Experience
Thunderbird Partnership Foundation
Creative Lead
Thunderbird is the national voice advocating for substance use/mental wellness services that are rooted in Indigenous culture and life ways.
April 2020
-
Heffley.ca
Creative Director & Designer
24 years of experience in:
· Branding
· Art Direction
· Graphic Design
· Typography,
· Signage & Wayfinding
· Packaging
· Environmental Design
· Interface & Experience (UI/UX)
· Web Development (HTML, CSS, JS, WP, SS)
· Branding
· Art Direction
· Graphic Design
· Typography,
· Signage & Wayfinding
· Packaging
· Environmental Design
· Interface & Experience (UI/UX)
· Web Development (HTML, CSS, JS, WP, SS)
April 2005
- Present
British Columbia, Canada
Royal Roads University
Senior Graphic & New Media Designer
Royal Roads University is located in Hatley Park National Historic Site in Victoria, British Columbia. An international university, with satellites in China, Iran and New Zealand, RRU offers a wide variety of Masters programs and executive education. Here I was responsible for a range of internal print material, external print advertising, working with a large team of developers and information architects in re-designing the university website and the conception and branding of the Buy BC Wild directory through the Centre for Non-Timber Resources.
2004
- 2005
British Columbia, Canada
Copeland Communications
Art Director
For over thirty years, Copeland was the biggest advertising agency in Victoria, developing strategic creative for local and national brands.
2002
- 2004
British Columbia, Canada
IQ-Ludorum
Creative Director
IQ-Ludorum was a publically-traded global gaming software company with offices in the UK, Canada, India and Costa Rica. I was responsible for the design and production of all branded marketing material for print and web. This also included trade show displays, packaging, multimedia presentations and design input on user interface / experience design.
2000
- 2002
Alberta, Canada
Telus
Assistant Art Director
Before the dot com bubble burst, TELUS had a internal design studio comprised of a talented team of designers and programmers. I worked with a variety of large and small clients to develop strategic web solutions for a variety of industries.
1999
- 2000
Alberta, Canada
Wei Yew & Co.
Designer, Senior Designer
Edmonton’s longest serving design studio. Founder Wei Yew, is a local design celebrity and know internationally for his work with the International Olympic Committee (https://canadamodern.org/wei-yew/). Upon graduation, I was offered a position at Wei’s studio, under his mentorship, I worked with a wide variety of design mediums, print, web, multimedia, 3D modelling, animation, packaging, trade show and exhibit design.
1996
- 1999
Alberta, Canada
Education
MacEwan University
Visual Communications & Design
Moving to another city for design education wasn't a privilege I had at the time. Luckily, MacEwan started their design curriculum in the late 1950's, and had the most mature offering for design education available in Edmonton at the time.
· Fine Art
· Illustration
· Graphic Design
· Typography
· 3D Modeling
· Design Thinking
· Branding & Strategy
· Fine Art
· Illustration
· Graphic Design
· Typography
· 3D Modeling
· Design Thinking
· Branding & Strategy
1996
Edmonton, Alberta, Canada
ECOSA Institute
Regenerative Ecological Design (500hr)
In the words of the American Institute of Architects (AIA) “What students get in one ECOSA semester is a more holistic understanding of sustainability than they could presently get at any traditional design school.”
An overview of sustainable design, from green architecture and clean technology to permaculture design, graphic and product design to urban and community planning, material selection and life-cycle analysis. Client-based, real-world design projects serve to teach holistic thinking ‘in action’ to bring threads of sustainability together into practical solutions.
An overview of sustainable design, from green architecture and clean technology to permaculture design, graphic and product design to urban and community planning, material selection and life-cycle analysis. Client-based, real-world design projects serve to teach holistic thinking ‘in action’ to bring threads of sustainability together into practical solutions.
2008
Prescott, Arizona, United States
Bullock Brothers Homestead
Permaculture Design (144hrs)
"What permaculturists are doing is the most important activity that any group is doing on the planet."
- David Suzuki, International Environmental Advocate
· Permaculture
· Ecological Systems Thinking
· Sustainable Planning
· Design Thinking
- David Suzuki, International Environmental Advocate
· Permaculture
· Ecological Systems Thinking
· Sustainable Planning
· Design Thinking
2011
Orcas Island, Washington, United States
Languages
English (Native),
French (Conversational),
Spanish (Beginner),
Awards
Skills
Activism,
Advertising,
Art Direction,
Audio Editing,
Brand Management,
Brand Strategy,
Branding,
Broadcast,
Campaign Execution ,
Colour Psychology,
Composition,
Conceptual Development,
Copywriting,
Design Psychology,
Design Thinking,
Environment,
Environmental,
Exhibition,
Experience,
Graphic Design,
Graphics,
Identity,
Interface ,
Mentorship,
Mobile,
Mobile,
Needs Assessment,
Packaging,
Packaging,
Photography,
Print,
Product,
Project Management,
SEO,
Signage,
Signage,
Storyboarding,
Strategy,
Systems Thinking,
Typography,
Video Editing,
Wayfinding,
Web,
Brands I've Helped (Clients & Volunteer)
CULTURE & SOCIETY
BC Black History Awareness Society, Canada Expo 2000 Hannover, Canadian Human Rights Commission, CESERSE Cuba, Edmonton Fringe Festival, Kulea Culture Society, Live Local Grand Forks, Megaphone Magazine, Pivot Legal Society, PR Voices, Roundtable Thinking, Royal Tyrrell Museum, Safeteen International, Thunderbird Partnership Foundation, Tla'amin First Nation, Tsawwassen First Nation, Whitebird
ARTS, HEALTH & ENTERTAINMENT
Art Gallery of Alberta, The Audio Department, Aurora Innovative Arts Festival, Bloom Yoga, Bushwhack! Radio, Calgary Flames, Circular Nutrition, Colourblind Boutique, Dimutara Healing Arts, D'Introno Interior Design, Divine Decadence, Edmonton Arts Council, , Colourful Business 2020, Dream Productions, Edmonton Fringe Festival, Edmonton International Athletics Festival, Edmonton Sports Festival, Ego vs Id, Fraser Downs, Ginette Cloutier (R. TCMP), Heather Millar Art, IAAF World Championships in Athletics, In the Moment Birth Support, International Children’s Festival of the Arts, Island Home & Style Magazine, ITU World Triathlon Championships, Javiera Estrada Photography, Jillian Speer Music, King Motion Picture, Natalie Brake Arts, Pala Mikayla Photography, The Peach Tartes NYC, Pastiche Productions, Sarah Edmondson, Shanti Yoga, Sherry Hilliard, Superstring Theatre, Suze Interiors, Syncofy, Ted Miller, The Victoria Open
BC Black History Awareness Society, Canada Expo 2000 Hannover, Canadian Human Rights Commission, CESERSE Cuba, Edmonton Fringe Festival, Kulea Culture Society, Live Local Grand Forks, Megaphone Magazine, Pivot Legal Society, PR Voices, Roundtable Thinking, Royal Tyrrell Museum, Safeteen International, Thunderbird Partnership Foundation, Tla'amin First Nation, Tsawwassen First Nation, Whitebird
ARTS, HEALTH & ENTERTAINMENT
Art Gallery of Alberta, The Audio Department, Aurora Innovative Arts Festival, Bloom Yoga, Bushwhack! Radio, Calgary Flames, Circular Nutrition, Colourblind Boutique, Dimutara Healing Arts, D'Introno Interior Design, Divine Decadence, Edmonton Arts Council, , Colourful Business 2020, Dream Productions, Edmonton Fringe Festival, Edmonton International Athletics Festival, Edmonton Sports Festival, Ego vs Id, Fraser Downs, Ginette Cloutier (R. TCMP), Heather Millar Art, IAAF World Championships in Athletics, In the Moment Birth Support, International Children’s Festival of the Arts, Island Home & Style Magazine, ITU World Triathlon Championships, Javiera Estrada Photography, Jillian Speer Music, King Motion Picture, Natalie Brake Arts, Pala Mikayla Photography, The Peach Tartes NYC, Pastiche Productions, Sarah Edmondson, Shanti Yoga, Sherry Hilliard, Superstring Theatre, Suze Interiors, Syncofy, Ted Miller, The Victoria Open
...
EDUCATION & TECHNLOGY
Access Records, Active Transportation BC, Advanced Micro Design, Against the Grain, Applied Microsystems, BMW, Camosun College, Canada World Youth, ECOSA Institute, Edmonton Public Libraries, Edmonton Space and Sciences Centre, Eldenbridge Institute, Empower Energy, Future Ecologies, Galiano Community School, Integrated Regenerative Design Institute, International Telecommunications Society, MC College, MediaShaker, Powell River Public Library, PriMED International, Royal Roads University, School District 47, Systematix, Teacher's Pet, TELUS Geomatics, TELUS World of Science, University of Alberta, University of Victoria, Viking Air, Wynndel Electric
ENVIRONMENT & ACTIVISM
Alberta Fish and Wildlife, Biocompatible Design, Buy BC Wild, Canadian AgriChar, Carbon Neutral Grand Forks, Columbia Basin Trust, Defend Our Coast, Earth Repair, EcoDesign, Forest Coalition, LEAP - Outdoor & Ecological Learning, Galiano Conservancy Association, Harmony Habitat, Permaculture Design International, SVI Permablitz, Transition Town Grand Forks, Two Steps a Month California, Unist'ot'en Camp, Wood Buffalo Environmental Association
FOOD & AGRICULTURE
32 Lakes Coffee Roasters, All Points Design, Blueberry Commons, Feral Foraging, Filbelly Forest Garden, Galiano Coffee Roasting Co., The Good Earth Co., The Growing Revolution, Gruger Family Fungi, Noorish, Permaculture BC, Rebel Heart Kitchen, Small Farm Academy, SALSA, Stoneybrook Farm, The Urban Farmer, Viking Farm
Access Records, Active Transportation BC, Advanced Micro Design, Against the Grain, Applied Microsystems, BMW, Camosun College, Canada World Youth, ECOSA Institute, Edmonton Public Libraries, Edmonton Space and Sciences Centre, Eldenbridge Institute, Empower Energy, Future Ecologies, Galiano Community School, Integrated Regenerative Design Institute, International Telecommunications Society, MC College, MediaShaker, Powell River Public Library, PriMED International, Royal Roads University, School District 47, Systematix, Teacher's Pet, TELUS Geomatics, TELUS World of Science, University of Alberta, University of Victoria, Viking Air, Wynndel Electric
ENVIRONMENT & ACTIVISM
Alberta Fish and Wildlife, Biocompatible Design, Buy BC Wild, Canadian AgriChar, Carbon Neutral Grand Forks, Columbia Basin Trust, Defend Our Coast, Earth Repair, EcoDesign, Forest Coalition, LEAP - Outdoor & Ecological Learning, Galiano Conservancy Association, Harmony Habitat, Permaculture Design International, SVI Permablitz, Transition Town Grand Forks, Two Steps a Month California, Unist'ot'en Camp, Wood Buffalo Environmental Association
FOOD & AGRICULTURE
32 Lakes Coffee Roasters, All Points Design, Blueberry Commons, Feral Foraging, Filbelly Forest Garden, Galiano Coffee Roasting Co., The Good Earth Co., The Growing Revolution, Gruger Family Fungi, Noorish, Permaculture BC, Rebel Heart Kitchen, Small Farm Academy, SALSA, Stoneybrook Farm, The Urban Farmer, Viking Farm
...
ECONOMY & GOVERNMENT
City of Powell River, Coastal Construction, Community Futures, Custom House Global, Economic Development Edmonton, Edmonton Chamber of Commerce, Galiano Island Chamber of Commerce, Government of Alberta, Government of Canada, Health Canada, Island Savings Credit Union, Maclab Enterprises, Métis Commission of BC, Qathet Regional District, Regional District of the Kootenay Boundary, Shop Local Edmonton, Sunshine Coast Regional District, Sussex Insurance, TD Evergreen, Trail Appliances, The City of Victoria, Vancouver Coastal Health
REAL-ESTATE, TRAVEL & TOURISM
BC Ferries, Bear Mountain Resort, Brin d'Amor, Budget, Chestnut Hill Estates, Chocolate Lily Lane, Città Group, Dockside Green, Galiano Inn, Galiano Island Tourism, Lakeside Village, PlanIt Adventure, Realty Corp, Real Estate Foundation of BC, Rocky Mountain Real-Estate, Sayward Hill, Selkirk Waterfront, Stony Village, The Falls, Silver Spray Estates, Sunshine Coast Tourism, Thompson Okanagan Tourism Association (TOTA), Tourism Powell River
City of Powell River, Coastal Construction, Community Futures, Custom House Global, Economic Development Edmonton, Edmonton Chamber of Commerce, Galiano Island Chamber of Commerce, Government of Alberta, Government of Canada, Health Canada, Island Savings Credit Union, Maclab Enterprises, Métis Commission of BC, Qathet Regional District, Regional District of the Kootenay Boundary, Shop Local Edmonton, Sunshine Coast Regional District, Sussex Insurance, TD Evergreen, Trail Appliances, The City of Victoria, Vancouver Coastal Health
REAL-ESTATE, TRAVEL & TOURISM
BC Ferries, Bear Mountain Resort, Brin d'Amor, Budget, Chestnut Hill Estates, Chocolate Lily Lane, Città Group, Dockside Green, Galiano Inn, Galiano Island Tourism, Lakeside Village, PlanIt Adventure, Realty Corp, Real Estate Foundation of BC, Rocky Mountain Real-Estate, Sayward Hill, Selkirk Waterfront, Stony Village, The Falls, Silver Spray Estates, Sunshine Coast Tourism, Thompson Okanagan Tourism Association (TOTA), Tourism Powell River