Heather Abbott

Digital Communications Designer

Dallas, TX, USA
Put simply, I specialize in visual storytelling. My education and experience in graphic arts allows me to create compelling video, print, web and social media content. I have worked with companies large and small, ones with a lot of history and those just beginning to build their foundation.

When I'm not at my many desks, I'm out social cycling, swimming or volunteering my time to run a grief group for young adults.

Work Experience


Digital Communications Designer

Develop written and visual communications
Digital photo, video production and video editing
Create publications and presentations in a variety of mediums
Help specific industry related topics resonate to a larger audience
Craft messaging in clever, provocative ways
Set the tone for internal and external brand messaging
Collaborate across sectors and teams, from the CEO to peer groups
March 2016 - Present Dallas, Texas, United States


Contract Graphic Designer

Maintain a clean design aesthetic
Update and create original marketing materials such as email campaigns, fliers, posters, sales sheets, leave-behinds and promotional materials
Work directly with CEO to brainstorm messaging and design
December 2014 - Present Texas, United States


Contract Photojournalist

Executes professional photography at North Texas music concerts, art events and other happenings
Conducts interviews, reviews and long-form journalism with a distinctive voice
Works within quick deadlines, generally overnight press
Networks to become in-the-know about up-and-coming North Texas businesses and events
Assists in building a social media presence
All work is published electronically on CentralTrack.com
June 2012 - Present Texas, United States

University Of Texas At Austin

Senior Graphic Designer

Lead in creating and editing a variety of media for print and digital use
Prepared artwork for monthly e-mail blasts and other HTML projects
Attended vendor press checks to ensure quality production
Worked as primary photographer and videographer as well as visual editor for brand storytelling
Created shareable content for social media including video, stills and type treatments
Conducted research to aid in building a stronger and engaging social media presence
Assisted in writing assignments and copywriting
Managed trademark and licensing approvals to uphold the brand image
May 2014 - Present Texas, United States

Fossil, Inc.

Associate Designer

Led in designing denim, pants, graphic tees, jackets and outerwear for men and women
Established new streamlined procedures and standards for garment production
Problem-solved with cross-functional teams to ensure consistency in brand and fit
Managed deadlines in accordance with the corporate calendar
Built trend and mood boards to move the brand forward in creativity and messaging
Maintained vendor relationships through detailed communication and tightly-organized tech packs
Assisted in brand copywriting as well as written and visual development of apparel hang tags
Traveled for vendor visits and inspiration
June 2010 - May 2014 Richardson, Texas, United States


Contributing Blogger

Blog for online publication
Conduct apparel reviews
Provide insight on branding and trend in the t-shirt design world
March 2012 - Present United Kingdom

ID Tech Camps


Summer position
Instruct students in graphic design and minor game creation
Provide a safe and educational environment
Adobe Creative Suite 4, Scratch, Multimedia Fusion Developer 2.0, Microsoft Powerpoint
Follow corporate company curriculum
Paid internship
Travel within the U.S.
March 2009 - May 2010 Texas, United States

The Good Child


Developed brand story, identity and all brand assets
Created web page in WordPress and managed a daily blog for consumer engagement
Customized and managed retail shop through BigCartel for online sales
Engaged customers and established an active audience through social media
Traveled for trade shows and vendor meetings
October 2010 - Texas, United States


Texas Woman's University

Bachelor of Fine Arts: Graphic Design

Honors: Cum Laude, Member of the National Society of Collegiate Scholars. Voertman’s Student Art Exhibition, Honorable Mention 2007. Voertman’s Student Art Exhibition 2008. Helen Thomas Perry Art Scholarship 2008-09. Ludi Clark Thompson Art Scholarship 2009. Voertman’s Student Art Exhibition 2009, 4th pl. Treasurer, Pioneers in Design. Voertman's Student Art Exhibition 2010.

Activities and Societies: Pioneers in Design
September 2006 - May 2010 Denton, Texas, United States


English (Native),


Adobe After Effects, Adobe CC, Adobe CS3, Adobe CS5, Adobe CS6, Adobe Dreamweaver, Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere, Copywriting, Email Design, Email Marketing, Flickr, HTML, IMovie, Marketing, Microsoft Office, Print Design, SEO, Social Media, Web Design, YouTube,