Senior User Experience / Information Architect with 18+ years of executive and hands-on experience in managing every aspect of designing stellar user experiences for global brands and startups alike. I have had a dynamic technology management career with strong leadership, problem-solving, planning, team building and program management skills.

From working as an independent consultant to leading large teams in a program management role, I have been instrumental in enabling my clients to make the most of their digital forays and craft their social media strategy.

Over the years, I have worked directly with C-level executives in a number of industries, helping them fine tune their digital strategy and customer experiences, and using UX as a strategic differentiator. I have successfully led the design, development and roll-out of hundreds of innovative, large-scale technology projects and products while managing key client accounts directly and keeping the projects aligned to the needs of all stakeholders.

Some Highlights of my work at UXInsights
- Designed a comprehensive backend Content Management experience for Facebook. The platform enables Facebook to review and manage posts of all kinds on the network, with defined escalation paths for specific content violations.
- Designed an innovative project management UI for the Google Translation Team, enabling the team to view the status of hundreds of projects in a single glance, and drill down to exceptions as and when needed.
- Designed the UI for the Google Translators Toolkit
- End-to-end Brand Reengineering, Web Strategy and Application User Experience strategy for the Nordic enterprise HR software leader - CatalystOne - worked directly with the CEO, the Product organisation, as well as CatalystOne CMO/Marketing organisation, to revitalise the UX and the brand for greater impact and a competitive market presence
- Worked with oDesk as the head of UX for the Professional Services team, rolling out solutions based on the oDesk Transaction platform for clients like Travelocity, Macy's and Ask.com
- Led the design and development support for user experience for a major product overhaul by the British ecommerce industry leader MPP Global
- Worked with the oDesk Marketing team in design of a number of campaign optimisation projects
- Worked with hundreds of small organisations and startups, across a number of industry segments and specialisations, in designing UX strategies, new products, as well as UI designs that seek to level the playing field for new products.
- Design and development of a UX-Industry resource centre at UXInsights Read Less