Lazada is Southeast Asia’s fastest growing online shopping mall, pioneering e-commerce across some of the fastest growing countries in the world; offering a fast, secure and effortless online shopping experience for the masses.

• Conceived new branding identity for LAZADA's in-house bedding selection.
• Wrote various copy for e-Direct Mailers (eDM) and style shops land-in web page.
• Assisted the Style Director in the Art Direction aspects of lifestyle product marketing.
• Increased product sales through social media outreach.

A pioneer of the online luxury media space in Southeast Asia, the company uses various web-based strategies to target products/services towards the affluent markets.

• Published various editorial articles within tight deadlines.
• Utilized social media strategies to increase brand awareness for the site.
• Collaborated with the production team during events for media shoots.

National Service (NS)

• Achieved zero discrepancies for HR Audit 2012 and Annual Stocktaking Inspection.
• Supported customer service administration and branch logistics management.
• Designed various communicative posters and marketing material for division events.

Thesis Title
Creative AI: A Data-Driven Design Approach for Creative Online Ad Optimisation using AI & Big Data

Advertising professionals combine skills in design, writing, strategic planning and branding to develop integrated multi-media marketing campaigns in a wide range of media—television, print, online, interactive and new media—to reach and influence specific target audiences.

Interactive Art is the merging of a range of disciplines with research and technology, combining the many facets of media arts applications and theories from a historical and cultural standpoint, as well as relevancy to international contemporary and creative
media practices; encapsulating the many facets of creative industries sensitive to cultural concerns.