Beginning-to-End User Experience and Interaction Design for new and existing products (clients ranging from start ups to Fortune 500) including:

Responsive Web
• A redesign of Windows mobile app internal B2B tool which provides Microsoft a cost/benefit analysis of their relationship with partnering developers building apps for their store
• MVP commercial 3D printing marketplace which helps source the best vendor and price for the job
• Marketing websites for VC, web & app platforms

Mobile Applications
• Personal Training Concierge MVP
• Lifestyle Magazine and Social Network MVP
• Economy fitness wearable activity tracker
• Social Music platform

Deliverables
• User research (informational interviews, competitive analysis, user journeys and personas)
• Developer ready Wireframes & Requirements
• Prototyping & Testing
• UX Audits / Heuristic Evaluation

• Conducting User Research, Wireframing, Prototyping, User Testing & Project Management
• Presentations for industry conferences, peer learning, etc
Projects
• Seller-driven real estate startup responsive product
• Responsive online loan application
• Online education platform redesign
• Legacy real estate agent tool redesign (both internal and consumer facing components)
• Video and Culture community responsive site redesign

• Social media/SEO, content strategy, monthly analytics report
• Task analysis, member interviews, analysis of website metrics, synthesizing feedback and developing design strategy for website overhaul
• Email campaigns, event coordination, media buying

Photographing and writing about what's good in Los Angeles and Southern Arizona.

• Campaign creation for the Hotel, Concert Venue, Night Club, Restaurants and Wedding hall
• Designed and managed content for digital presence (website, social media); Design for Print (merchandise, menus, event) and outdoor advertising
• Established a consistency throughout their various business models and brands

• Creative lead of HIV awareness/testing campaign and general organization marketing
• Market research and testing for community wide social marketing campaign
• Collaboration with public health partners, media, educational institutions, local government
• Campaign design for web, social media, print and outdoor advert.
• Produced radio and television spots, live events, and assisted in fundraisers (i.e. runway shows, Jell-O Wrestling)
• Recruited and managed collaborating contractors, volunteers
• Established a consistency throughout brand

UXDI Immersive: User research and testing, site mapping, wire framing, prototyping, HMTL/CSS, design communication and documentation.

Film and TV Production; Photography; Writing; Advertising