Worked alongside the best international brands in the World for decades. Launched Nike in Europe when Adidas owned all the sports in Europe. Along the way we launched football, Panna K.O in Amsterdam, Running, Nike+, Nike women, ACG, etc.
Made EA Sports Fifa franchise part of football culture.
Relaunched Levis in Europe, Was a participant for 5 years in bringing Plastic pollution to the mainframe of culture, and Protected the Oceans by bringing together brands and Ocean advocates.
Some of the most notorious clients I had the pleasure to work with were Corona, Levis, Evian, Heineken, and Nike to mention a few. Hope you enjoy the work.

Talent scout, Creative Lead, operation, and vision of W+K creative accelerator program "The Kennedys" for 12 years. We brought into the industry 100 of the most Diverse of makers and paired them with our own personal set of clients in Amsterdam alone. Now the program runs in NYC, PDX, LND, S.P, TKO... We were able to re-invent how Brands engage with a creative accelerator and be able to see a dynamic new form of making work come to life. Some of the most notorious clients we collaborated with are Klabu, Dechase, Polaroid, Spotify, Sea Shepperd, Schieg Bikes etc...

When it comes to diversity and inclusion, the creative marketing industry has been stuck in a vicious cycle.

Our industry is nothing like the people we communicate to and we haven’t historically done the hard work to open the doors and enable diverse cultures. As a result, we constantly find ourselves lacking diverse talent.

In many ways, more inclusive thinking is key to the future existence of our industry. The need for our industry to remain competitive demands that we look outside of our ‘circle’.

PlusPlusOne is founded by diverse industry leaders who have lived through this cycle. Having learned how not to do it, we are now on a mission to create new industry best practices for recruiting, training and developing a more diverse workforce for the next generation.

We welcome all kinds of talent and companies to join us in this mission.

Art Center College of Design's approach taught me to trust my intuition, think like a leader, and enjoy moonshot thinking.