- June 2021
ANZ Creative Lead
I strategically set a creative direction on GTM campaigns, establish design processes and enable in-house studio capability and support brand perception and brand awareness initiatives by design.
My day to day includes not only executing user-centred digital content for In-app comms, Social Media, EDMs and Website assets, but also supporting performance marketing channels convert.
I have a passion for liaising between cross-functional teams and translating business needs into creative pieces
Creative Digital Lead
- February 2020
Digital Content Lead (Contract)
- Lead a team of 5 creative content specialists
- Implemented an E2E process for content creation & publication
- Documented all content creation business processes
for a digital transformation project
- February 2019
Senior Visual Designer
Liaise with internal and external stakeholders during local market product development, Conceptualise, Brief and Manage product assets for distribution, Design adhoc Sales and Marketing support materials such as EDMs, Online and Offline Advertising pieces as well as Conduct research on innovative customer engagement content. I also source and coordinate a team of freelance graphic designers, artists, and other brand ambassadors to carry a consistent brand image across multiple digital channels in Australia.
- June 2018
Senior Designer & Marketing Executive
Packaging Design & Product development; Manage marketing budget and Marketing Campaign for the ANZ market; Report all Marketing activities to International HeadQuarters in Brazil, Design & coordinate sales and marketing support materials such as New Websites, Brochures, Catalogues, Email Newsletters; Liaison with Brazilian & other overseas factories during product development; To adapt and adjust overseas graphic design materials from original content to the Australian standards; Manage product imagery and other product assets; Manage a junior graphic designer and outsource brand ambassadors.
- Re-Structured and designed major product lines' packaging to comply with Australian Market standards.
- Managed the implementation of the e-commerce store from concept to end;
- Rationalised the product structure for a new ERP implementation and coordinated data transfer, including product images and assets.
- May 2016