Hallan Moulin

Senior Visual Designer

Sydney, Australia

Work Experience

Lawpath

Design Lead

June 2021 - Sydney, Australia

Healthengine

Design Lead

January 2021 - June 2021 Australia

Didi

ANZ Creative Lead

I strategically set a creative direction on GTM campaigns, establish design processes and enable in-house studio capability and support brand perception and brand awareness initiatives by design.

My day to day includes not only executing user-centred digital content for In-app comms, Social Media, EDMs and Website assets, but also supporting performance marketing channels convert.

I have a passion for liaising between cross-functional teams and translating business needs into creative pieces
February 2020 - Sydney, Australia

CoreLogic

Creative Digital Lead

February 2019 - February 2020 Sydney, Australia

Winc

Digital Content Lead (Contract)

- Lead a team of 5 creative content specialists
- Implemented an E2E process for content creation & publication
- Documented all content creation business processes
for a digital transformation project
September 2018 - February 2019 Sydney, Australia

Faber-Castell Australia

Senior Visual Designer

Liaise with internal and external stakeholders during local market product development, Conceptualise, Brief and Manage product assets for distribution, Design adhoc Sales and Marketing support materials such as EDMs, Online and Offline Advertising pieces as well as Conduct research on innovative customer engagement content. I also source and coordinate a team of freelance graphic designers, artists, and other brand ambassadors to carry a consistent brand image across multiple digital channels in Australia.
May 2016 - June 2018 Australia

Tramontina Australia

Senior Designer & Marketing Executive

Packaging Design & Product development; Manage marketing budget and Marketing Campaign for the ANZ market; Report all Marketing activities to International HeadQuarters in Brazil, Design & coordinate sales and marketing support materials such as New Websites, Brochures, Catalogues, Email Newsletters; Liaison with Brazilian & other overseas factories during product development; To adapt and adjust overseas graphic design materials from original content to the Australian standards; Manage product imagery and other product assets; Manage a junior graphic designer and outsource brand ambassadors.

Key Achievements: 
- Re-Structured and designed major product lines' packaging to comply with Australian Market standards.
- Managed the implementation of the e-commerce store from concept to end;
- Rationalised the product structure for a new ERP implementation and coordinated data transfer, including product images and assets.
November 2010 - May 2016 Australia

Education

Billy Blue College Of Design

Bachelor of Applied Design (in Branded Environment)

BillyBlue College of Design is part of the Think Education Group in Australia.

For more information, please check the website www.billyblue.edu.au
June 2010 - Present Australia

General Assembly

User Experience

2019 - 2019 Sydney, Australia

Centro Paula Souza

Advanced Diploma in Graphic Design

January 2006 - June 2007 Leme, Brazil

Languages

English (Advanced),
Português (Native),

Skills

Adobe Creative Suite, Design Leadership , Documentation, Figma, Product Design, Sketch,