I'm a passionate brand identity designer that helps convert businesses into brands, strategically. I had the opportunity to work with both startups and international brands, such as Safeway, Applab, Salik Qatar, and LA-based production companies.

I was approached to work as a consultant with different international branding agencies, a speaker at different design events throughout the years, and a lecturer teaching a collective of over 2000 designers how to become Strategic Brand Designers and how to succeed in the industry as respected professionals. I have also been invited as a lead jury member for graduation projects in Universities and colleges across Jordan yearly for the past 6 years and a judge on different design contests including the awards 'Gridliners'.

As a means to support and empower other fellow creatives, she authored ‘How to Design a Logo’, a practical guide that teaches designers how to become strategic brand designers like herself and help convert businesses into brands.

I designed the packages and labels for Tazah Foods, redesigning their old packages and designing their new lines for their middle eastern food items that are targeted towards both Arabs and Eastern customers.

I have co-founded and was the lead UI/UX Designer of Banki, a fintech company, now renamed as Vapulus. Banki was an online payment mobile and web application for both android and IOS systems, where I designed the user website, business website, and admin website. I was also responsible of designing all of the related materials such as pitches, presentations, social media designs, profiles, campaigns, and proposals.

Designers Union is the largest community for Arab designers of all fields, providing educational content, facilitating discussions, and challenges where designers come to learn, share their work, ask, help each other, participate in design contests and challenges, attend seminars, workshops & design conferences, and follow regulations to elevate the business of design not as individuals but also as one union.

Socializze is a media agency specialized with the requirement of Saudi market regarding social media and Ad campaigns mostly for medical institutes. Accounts acquired; King Faisal Specialist Hospital and Research Centre, Prince Mohammed bin Abdulaziz Hospital, Prince Mohammed bin Abdulaziz Hospital, rofaida, etc...

I was hired to establish the graphic design department for Sayidaty in Jordan and have worked as their Art director for Sayidaty.net, Sayidy, Sayidaty Kitchen, and Jameela magazine. I designed their social media designs and templates, redesigned their websites, and have established the guidelines and templates for the listed magazines.

For around a year-long duration, I was hired to establish and design all of the designs and artwork going out for the establishment and opening of Hilton Dead Sea Resort & Spa, including all in-room designs and printables, menus and other printables for all restaurants and facilities in the Hotel and created all of the service and management related designs.

Designed and established all social media templates and guidelines for the Hotel and restaurants.