Hadeel Mostafa

Creative Art Director

Cairo, Egypt
"It's never too late"

Work Experience

Hadeel Mostafa Designs

Owner/Creative Art Director

This is my online official page which I present my work through and share all my designs updates.
July 2017 - Egypt

Digital Bear

Creative Art Director / Team Lead

October 2021 - November 2022 Saudi Arabia

Alkalha Restaurant

Creative Art Director

Al Kalha is the leading restaurant in MEA serving Hummus,
Falafel, Foul ( Fava beans) & their subsidiaries since 1930.
It started in Jaffa then expanded in Jordan, Dubai till reaching Qatar.

I was responsible for the brand’s social media marketing
strategy, From the launching of the franchise in Qatar till Sep. 2021.
I created the brand’s visual identity & art direction (in photoshoots & designs), tone of voice, ideation, creative content creation and execution.
I designed all of the restaurant’s menus, Signages & stickers.
January 2021 - September 2021 Egypt

Social Nuts

Senior Graphic Designer

December 2017 - October 2019 Egypt

POINT

Senior Graphic Desiger

It's an advertising agency. I've designed it's new identity and website. I have also designed posts for it's Facebook page besides dealing with different clients in different fields.
May 2016 - March 2017 Egypt

Perfect Co.

Freelance Graphic Designer

Perfect Company Organizes medical events.
I worked for them as a Freelance Graphic Designer.
I made the promotion for some conferences such as:
1) 3rd Congress of Cognitive Behavioral Therapy, 25-27 February 2016.
2) 6th International ENT Conference, Al-Azhar University, Tropitel Naama Bay Hotel, October 2015.
3) 1st Upper Egypt Congress on ENT, Aswan University, Helnan Hotel, January 2015.
4) Dr. Ahmed Okasha's 20th lecture and award, June 2014, Cairo, Egypt.
5) 7th Annual Conference of Pediatric Department, Al-Azhar University, Triumph Hotel, May 2014, Cairo, Egypt.
6) 10th International Congress of Psychiatry, Ain Shams University, May 2014, Cairo, Egypt.
7) Multiple Sclerosis Updates Conference, Steigenberger Hotel, March 2014, Hurghada, Egypt.
January 2014 - September 2015 Egypt

Free Lines

Owner - Designer -

it's my own brand for my applied artwork which I started publishing for on Facebook on April 2014, I made the promotion for my brand starting from logo to posters and flyer. My slogan is "Free your designs" and my target is "Extreme makeover of home accessories".
www.facebook.com/F.LINES
April 2014 - Cairo, Egypt

Fine Arts Sector, Ministry Of Culture

Graphic Designer

I've worked as a 2D Graphic Designer at the Information Technology Center, Fine Arts Sector, Ministry of Culture, Dokki, Giza, Egypt.
It was my first time to design a CD for Special Art Salon Exhibition"4", Starting with it’s intro, Inside layouts, CD Cover & CD face, May 2013.
I did retouching for Artists’ paintings and art pieces photos.
I designed the loading window for Artists Icons on the Fine Arts Sector's website. It was also my first time to create a new design for the arts sector website.
February 2012 - November 2015 Egypt

Frame Advertising

Junior Graphic Designer

I worked as a 2D Junior Graphic Designer.
I made some medical designs for EG group, such as banners, Flyers, signs and even an advertisement in Al-Ahram News Paper. It was my first time that I designed a plexi stand for medical tubes’ display and supervised it's manufacturing steps and it was done perfectly.
June 2011 - February 2012 Egypt

Education

Faculty Of Applied Arts

Bachelor of Applied Arts, Decoration Department

*Interior Design Course ( Elementary level)
*Adobe CC Graphics Diploma
*BSE Scholarship (Business solutions, Soft skills, English conversation)
*ICDL
September 2005 - July 2010 Cairo, Egypt

Languages

Arabic (Native),
English (Conversational),
Turkish (Beginner),

Skills

Adobe After Effects, Adobe Illustrator CC, Adobe Photoshop CC, Artdirection, Compositing, CreativeThinking, Deadline Oriented, Design, GIF, Handmade Artwork, Ideation, Illustration, Manipulation, Sketching, Socialmedia, Teamwork, Understands Animation Concept, Visual Identity,

Courses

• Content Strategy, Online course, FWD Egypt, June 2020.

•Graphic & Marketing Diploma, At Career College Egypt, August 2017.
This Diploma consists of :
1) Adobe Graphics CC 2017 Suite.
2) Corel Draw x7. 3) Marketing & Online Advertising.

•Online English Conversation Course, With Come N Talk, April 2017.

•Interior Design 101 Course, At Art Square Academy, September 2015.
https://www.facebook.com/ARTSQUAREACADEMY/photos/pb.313794922040727.-2207520000.1443785532./863588480394699/?type=3&theater
This Course Consists of:
1) History. 2) Color Theory. 3) Furnishing, Zoning and Active Areas.
4) Kitchen Design. 5) Lighting.
6) Project: It's about making a design for a hotel suite starting with drawing plan, zoning, furnishing, drawing elevations for the main parts that express the whole mode for the suite with color scheme that I choose and making a Mood Board presentation at the end.

•Adobe Graphics CC Diploma, Consists of: Adobe Photoshop CC, Adobe Illustrator CC and In-Design CC, YAT Learning Center, February 2015.

•BSE Scholarship, At SUMMIT for training and business solutions, Accredited by SWAC-South Western Accreditation Council, California, USA-, January 2012.
It consists of:
1- Three levels of English Conversation.
2-Three modules of soft skills.
3-IT training. 4-Business Planning.
5- Project: It's about making a business plan for a new project or product and make
presentation on it.

•Adobe Graphics CS4 Diploma, Consists of: Adobe Photoshop CS4, Adobe Illustrator CS4 and In-Design CS4, March 2011.
* I gained after that two years of experience in working with Adobe CS5 Package.

•ICDL, February 2011.

•I was trained on building studios’ decorations at The Media Production City of Egypt, November 2008.

Group Exhibitions

• I participated in Easter Festival with my brand ''Free Lines'' at Aquarium Grotto Garden, Al-Zamalek, Giza, May 2014.

• La Casa, International Furniture & Decoration Exhibition, With Applied Arts Designers Syndicate, May 2013.

• Interbuild 18th International Exhibition & Conference For Building &Construction, With the Arab Society For Applied Arts Designers, June 2011.

• I participated in two group exhibitions of our faculty which were in “El-
Sawy Culture Wheel”, Cairo, Egypt.
“Ehna Bnamel Eih”, El- Sawy Culture Wheel, Kelma Hall, April 2009.
“Design & Creativity”, El Sawy Culture Wheel, Shade & River Halls, August 2007.

Workshops

Arabic Typography
Al Qalam Organization

Poster Design
Prof. Bernard Stein, GUC

Logo Design
Arab Scouts Center

Content Creation & Copy Writing
Career College

Origami Workshop
Faculty Of Applied Arts

Standing With Gaza
Faculty Of Applied Arts