Gustavo Raad
Art Director
Pembroke Pines, FL, USA
9546993662
be.net/gustavoraad
Creative, organize and multitalented Art Director with an extensive 10+ years experience in graphic, and print design with a particular passion for packaging design. Exceptional management, collaborative and interpersonal skills. Accustomed to performing in deadline-driven and fast-paced environment. Strong desire to solve problems with design.
Work Experience
BPI Sports
Art Director - Packaging Designer
Increased brand awareness, in both retail and online spaces, by revamping the packaging design for the entire line, while maintaining a consistent look and feel for the brand.
Slashed packaging costs 15% by working with contractors and vendors on different options for containers, label materials, print finishes and design, while keeping the brand quality and look.
Initiated, organized and control packaging part numbers master sheet (UPCs, Item Codes, # label Revisions), in order to assist the production department in placing packaging orders, the sales department in creating customers POs and the accounting department on inventory tracking.
Sign off alongside with the compliance department, all packaging and labeling proofing and approvals in order to keep quality control/label compliance requirements standards.
Built an in-house 3D rendering/server machine with the help of the IT department in order to produce CGI content for marketing, design, web, video and sales departments.
Collaborated with the marketing, design, video and web department in all design assets such as social media posts, UI/UX design, video animations, while maintaining consistent branding thru out all platforms.
Key Achievement: Won 1st place as “Best Packaging Award of the Year” for BPI Sports by Bodybuilding.com, a fitness and supplement e-commerce giant in the fitness and health industry.
Slashed packaging costs 15% by working with contractors and vendors on different options for containers, label materials, print finishes and design, while keeping the brand quality and look.
Initiated, organized and control packaging part numbers master sheet (UPCs, Item Codes, # label Revisions), in order to assist the production department in placing packaging orders, the sales department in creating customers POs and the accounting department on inventory tracking.
Sign off alongside with the compliance department, all packaging and labeling proofing and approvals in order to keep quality control/label compliance requirements standards.
Built an in-house 3D rendering/server machine with the help of the IT department in order to produce CGI content for marketing, design, web, video and sales departments.
Collaborated with the marketing, design, video and web department in all design assets such as social media posts, UI/UX design, video animations, while maintaining consistent branding thru out all platforms.
Key Achievement: Won 1st place as “Best Packaging Award of the Year” for BPI Sports by Bodybuilding.com, a fitness and supplement e-commerce giant in the fitness and health industry.
August 2010
- Present
Hollywood, Florida, United States
Florida Institute For Heatlh & Innovation
Freelancer Web Designer
Improved and strengthened the disaster-related health recovery through training and technical assistance for the Florida Hurricane Center Hub by designing and building a more user friendly landing page in accordance with the NNPHI requirements.
Present
West Palm Beach, Florida, United States
Raksa Skin LLC
Freelance Art Director - Packaging Designer
Strengthened the branding of their unique skin restoring gel product by revamping the packaging design and presenting it as a more “quality” and “premium” product to customers.
Present
Miami, Florida, United States
QS Digital Agency
Freelance Graphic Designer
Increase 25% sales team chances of closing a marketing deal after a strategy session by designing high quality graphic and packaging design solutions for their marketing plan to the customer in order to gain their trust in the company and the marketing plan presented.
Provide the marketing, sales and web team all necessary design assets, such as social media posts, packaging designs, signature solutions graphics, banners ads, UI/UX layouts, in order to accomplish customers marketing plans.
Provide the marketing, sales and web team all necessary design assets, such as social media posts, packaging designs, signature solutions graphics, banners ads, UI/UX layouts, in order to accomplish customers marketing plans.
Present
New Jersey, United States
WM Marketing
Freelance Graphic Designer
Expanded the company’s portfolio by providing high-quality and fast turnaround graphic design solutions for its customers, helping the company grow in sales and customer adquisition.
Present
Hollywood, Florida, United States
Education
Universidad Del Norte
Industrial Design
February 2006
- May 2010
Barranquilla, Colombia
Languages
English (Fluent),
Spanish (Native),
Awards
Skills
3D Max Studio,
Adobe Dimensions,
Adobe Illustrator,
Adobe Photoshop,
Adobe XD,
Branding,
Digital,
Keyshot,
Microsoft Office,
Prepress,
Printing,
WordPress,