Guilherme Lopes

Brand Strategist

Campinas, Brazil
Formado em Propaganda e Marketing pela ESAMC Campinas, especializado em Design de Embalagens pela University of The Arts London.
Designer freelancer, trabalha com uma metodologia que alia estratégia e criatividade, focado em resolver problemas e criar soluções para aumentar vendas e aumentar o reconhecimento de marca.
Também trabalha como consultor em Gestão de Marcas e Marketing Digital.

B. S. Advertising and Marketing at ESAMC (Campinas-SP/Brazil, 2006). Specialist in Packaging Design by University of The Arts London (London, 2007).
Freelance designer, works based on a methodology that allies strategy and creativity, focused on solving problems and creating solutions to improve sales and increase brand awareness.
Also works as consultant in Brand Management and Digital Marketing.

Work Experience


Brand Strategist & Head of Design

January 2000 - Present Brazil

TAG Comunicação De Tendência

Creative Director

Leading a creative team with 20 talents, the challenge is to extract the best of each member of the crew.
March 2012 - August 2013 Campinas, Brazil

TAG Comunicação De Tendência

Creative Strategist / Project Manager

My mission was to give a creative approach to the projects I was leading as planner. Helping to find new solutions integrated with social and traditional media, project management and teams coordination.
May 2011 - February 2012 Brazil

TAG Comunicação De Tendência

Art Director and Graphic Designer - Senior / Coordinator

Coordinating a small team, my duties were to accomplish with the workflow of the agency to a great variety of clients. Projects to retail, B2B, real estate, services and food industries – clients like BOSCH, TETRA PAK, KÄRCHER, AVERY DENNISON, LUXAFLEX, and VALEO. Jobs from branding and packaging to national advertising campaigns.
2008 - 2011 Brazil

Edu Rocha Design Studio

Packaging Designer

2007 - Campinas, Brazil

TAG Comunicação De Tendência

Art Director

2005 - Campinas, Brazil

Prosigno Design

Brand and Packaging Designer

2004 - Valinhos, Brazil

Focus Comunicação

Art Director - Junior

2002 - 2004 Campinas, Brazil

Editora Top.Co.

Designer - Internship / Junior

2001 - 2002 Campinas, Brazil


University Of The Arts - London

Expert in Packaging Design

2007 - 2007 London, United Kingdom

ESAMC Campinas

B. S. Advertising and Marketing

2002 - 2006 Campinas, Brazil

Centro Universitário (SENAC)

Technician in Advertising

2001 - 2002 Campinas, Brazil


Portuguese (Native),
English (Fluent),
Spanish (Conversational),


3D StudioMax, Adobe Dreamweaver, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Suite, Archetypes, Brand Strategy, Branding, Business Strategy, Digital Marketing, Logo Design, Packaging Design, Personal Branding, WordPress,