Guilherme Cruz

Art Director, Motion Designer, Webdesigner, Chatbot UX designer, PPC manager.

Santa Maria, Brazil
Hi, I'm Guilherme Cruz and this is my professional history.

I was nearly graduated in Marketing and Advertising early in Universidade Federal do Pampa, then went to Centro Universitário Franciscano to finish the graduation. But I didn't.

I had some experience with marketing and strategy at a mock ad firm of the university. The experience was acquired in whole 2009 year through all departaments (Creative department, account services, media services and others) with enfasis at the creative and production departament.

Then I came back to may hometown and start to word directly with the advertising in 2010.

First I became intern at a business firm and worked with some print material and webdesigning and social media.

Then shortly after that, the year was 2011 I start to work in a ad company. Since then I'm working at Heads Up Comunicação and Marketing doing graphic design, motion design and webdesign.

Today my goal is to keep increasing my fire power and my toolbox of magic to solve the communication problems people and brands needs.

STOP complaining and start to find the solutions to SOLVE the reason of the complaining.

Work Experience

DG5 Comunicação

Art Director, Motion Designer, Webdesigner, Chatbot UX designer, PPC manager.

August 2017 - Brazil

Art/Meio Propaganda

Art Director, Motion Designer and Webdesigner

January 2017 - July 2017 Brazil


Art Director, Motion Designer and Webdesigner

June 2011 - December 2016 Brazil


Universidade Federal Do Pampa

Comunicação Social - Publicidade e Propaganda

April 2007 - December 2009 São Borja, Brazil

Centro Universitário Franciscano

Comunicação Social - Publicidade e Propaganda

March 2010 - July 2012 Santa Maria, Brazil

Faculdade De Direito De Santa Maria


February 2004 - December 2006 Brazil


Portuguese (Native),
English (Advanced),
German (Beginner),
Spanish (Beginner),


Ableton Live, Adobe After Effects, Adobe Audition, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere, Avid Media Composer, Bootstrap, Centos, Cinema 4D, CSS3, Dialogflow, Final Cut Pro, Google Ads, Google Analytics, HTML5, Jquery, LAMP, Logic Pro, Manychat, Motion Design, Node.js, Propellerhead Reason, UX/UI, Webdesign, WordPress,

Music Composition

Motion design em Adobe After Effects e suite Red Giant

Edição e produção de vídeos especialmente em Adobe Premiere, Final Cut Pro e X e Avid Media Composer.

Edição de áudio, sonoplastia e produção musical especialmente em Logic Pro, Ableton Live, Propellerhead Reason e Adobe Audition.

Direção de Arte

Criação de material e acompanhamento do processo de produção de peças gráficas publicitárias, diagramação, identidades visuais e impressos em geral.


Planejamento e desenvolvimento visual de sites e programação front end em CMS Wordpress utilizando técnicas de User Interaction/User Experience e SEO. Conhecimento pleno de HTML5 e CSS e intermediário de jQuery, PHP e MySql. Interpretação de dados Analytics para o desenvolvimento de estratégias para segmentação online e noções em Google AdWords.

Deployment e gerenciamento de servidores remotos em CentOS + VestaCP e node.js

Utilização de APIs e REST para interligação de sistemas/sites/chatbots