Rafael Alejandro González Guasco

Senior Art Director

Santander, Spain
"We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world". Buddha

Work Experience


Senior Art Director

Conceptualization, development and art direction of advertising campaigns. Conceptualization and design of corporate identity. Design and layout of websites for ESIC Business&Marketing School.
May 2017 - Present Santander, Spain


Art Director

Conceptualization, development and art direction of advertising campaigns. Conceptualization and design of corporate identity. Design and layout of websites for ESIC Business&Marketing School, iVitalia.marca.com and MYMOBEL.
April 2014 - May 2017 Spain

Orinokya Creativa

Head of art

Creation, conceptualization, development and art direction of both audio visual and photographic advertising campaigns for Movilnet and Caveguías (CANTV Yellow Pages) and manage human resources of junior art direction for them. Ensure and maintain the standards of graphic quality of all the material we produce. Creation, design and development of image and graphic identity of the agency.
March 2013 - March 2014 Caracas, Venezuela

Nolck Red América

Senior art director

Creation, concept development, art direction and photography of ATL and BTL campaigns for Laboratories Leti, Wendy's, Laser Airlines, Insurance Constitution among others. I participated in the team that bid Wendy's Venezuela, that we win for the agency with the concept of "Wendy's Provoca"(What you want is Wendy's). I also worked hand in hand with the team at CMA America Panama in the concept and development of parts for the "Defensoría del Pueblo" of the Republic of Panama. During this period also I was part of the team of "Brand In" (Company conglomerate NRA), with which I conceptualized and developed the logo of Chacao Cultural Center among other brands.
August 2010 - March 2013 Caracas, Venezuela


Senior Designer, Professional photo retouch

Professional retouching for photographer Domingo Cabrera http://www.domingocabrera.net/
January 2010 - August 2010 Los Teques, Venezuela

Tudo Ben, Tudo Bom

Junior art director

Creation, concept, development and final artwork for ATL and BTL advertising campaigns for Wella Professionals and Zuos Pharma Laboratories.
June 2009 - May 2010 Caracas, Venezuela

Naranja Gráfica

Graphic Designer

Creation and development and final artwork of materials and prints for DIAGEO VENEZUELA.
February 2005 - June 2009 Caracas, Venezuela


Universidad José María Vargas

Degree in Graphic Design

January 1999 - November 2005 Caracas, Venezuela

Posa Studio Creativo

LASH MX, Licencia Macromedia Authorized Training Program

2002 - 2003 Caracas, Venezuela

Posa Studio Creativo

FLASH MX 2004 Advanced (Action Script), Licencia Macromedia Authorized Training Program

2005 - 2005 Caracas, Venezuela


Advertising Creativity

Luis Di Nallo & Leopoldo Zerpa, Intensive Brazilian Advertising Seminar.
2005 - 2006 Caracas, Venezuela

Universidad Monteávila

Design and Print Production

License Design and Printed inside the Venezuelan reality.
2006 - 2007 Caracas, Venezuela


Español (Native),
English (Conversational),
Italian (Beginner),



"CLAP Selection" Best graphic logo desing (logo or graphic mark) for Chacao Cultural Center.


Venezuela Móvil Foto

Honorable Mention /// Category: Flowers, for: Dandelion.



Adobe Illustrator, Adobe Photoshop, Advertising, Art Direction, Branding & Identity, Logo Design, Photo Retouch, Photography, Typography, User Interface Design, Workaholic,

About me

I am an impatient and insatiable creative, always looking for new trends, technologies, cultures and experiences. Rock lover and guitar player. Photography enthusiast and passionate about quality, sometimes even poet. My more than 15 years of experience have led me to work for brands such as: ESIC Business & Marketing School, MYMOBEL, iVitalia.marca.com, Zuos Pharma Laboratories, Wella Professionals, Leti Laboratories, Insurance Constitution, Wendy's, Movilnet, Caveguías (Yellow Pages CANTV), among others. Creator of the logo and graphic image of the Chacao Cultural Centre (CLAP Best Selection graphic image, logo or graphic mark).

Sobre mi

Soy un creativo impaciente e insaciable, siempre en busca de nuevas tendencias, tecnologías, culturas y experiencias. Amante del rock y la guitarra. Entusiasta de la fotografía y apasionado por la calidad, en ocasiones hasta poeta. Mis más de 15 años de experiencia me han llevado a trabajar para marcas como: ESIC Business&Marketing School, MYMOBEL, iVitalia.marca.com, Laboratorios Zuos Pharma, Wella Professionals, Laboratorios Leti, Seguros Constitución, Wendy's, Movilnet, Caveguías (Páginas amarillas CANTV), entre otras. Creador del logo e imagen gráfica del Centro Cultural Chacao (Selección CLAP Mejor Imagen gráfica, logotipo o marca gráfica).