Greg Trocola-Barone

Art Director / Graphic Designer

New York, NY, USA
Multifaceted creative professional, utilizing a powerful blend of design ability and marketing knowledge to conceptualize, create, and execute effective visual communication and branding.

Experienced and skilled in Adobe Creative Suite; extremely strong written and oral communicative ability; HTML-based web design experience; detail-oriented.

Work Experience

Meadows Office Interiors

Art Director

Responsible for maintaining and reinforcing the visual integrity of Meadows’ revamped brand identity with a wide variety of design solutions, including but not limited to: internal and external marketing collateral, app development, web and social media graphics, in video presentations, and in all client bid documents. Additionally, responsible for all visual branding elements of the NYC showroom - including physical and digital signage and all event collateral.

Leading the UI design for all three proprietary Meadows mobile and web applications: an interactive wayfinding app, a cloud-based project management app, and a client web service portal. Design includes navigation, wireframes, workflow, icons and main app logos.

Supporting Meadows’ marketing efforts in design and execution of all graphical assets to communicate the hierarchy of company and divisions varied product offerings. This includes the conception, design and execution of various creative refreshes including: advertisements, brochures, newsletters, print and digital signage, videos, RFPs and corporate reports.

Developing brand-standard guidelines, templates and tools for use by sales teams and administrative staff.

Working in tandem with Marketing Coordinator to develop effective and engaging advertising and promotional campaigns; working closely with sales teams to create materials required for submission in customer proposals and bid documents while adhering to tight deadlines.

Facilitating in-house and outsourced printing of marketing materials and projects.
March 2015 - Present New York, United States

GFI Capital Resources Group

Senior Graphic Designer

Conceptualized and designined all marketing communication material (print and digital): flyers, brochures, advertisements, brand identity templates, logos, email blasts, infographics, newsletters, presentations and press/media kits.

Acted as creative lead on all marketing & advertising campaigns; developing and designing overall concept, art and copy.

Developed and maintained consistent brand image, identity and guidelines across divisions and affiliates.

Managed the creative and art direction for complete corporate website redesign, in collaboration with web developers; responsible for ongoing site maintenance.
March 2013 - March 2015 New York, New York, United States

Purch

Graphic Designer

Designed RFPs, media kits, email campaigns and corporate presentations for print and digital versions of publications.

Led the marketing initiative of the annual holiday gift guide, including the coordination of launch event attended by 200 media professionals.

Oversaw all advertising creative and placement within Laptop Magazine; acted in coordination with creative agencies and inner departments to execute media campaigns.

Responsible for managing the coordination of internal departments to create a cohesive product, developing sales collateral, identifying marketing opportunities, and managing the production of Laptop Magazine’s digital editions including layout and interaction.

Developed marketing collateral for major trade events and mass distribution.

Designed sell-sheets, RFPs, and other marketing items to assist sales team in pitching clients.
April 2009 - January 2013 New York, New York, United States

Education

Pace University

Masters of Business Administration, Marketing Management

September 2009 - May 2011 New York, United States

Monnmouth University

Bachelors of Science, Marketing / Graphic Design

September 2005 - May 2009 West Long Branch, New Jersey, United States

Skills

Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Advertising, Basic HTML/CSS, Branding & Identity, Illustration, Layout Design, Logo Design, Marketing, Photo Editing, Photo Manipulation, Typography,