Kate Grekhova

Art-director

Novi Sad, Serbia
Project Manager for over 11 years: 3+ years in logistics, 8+ years in advertising agencies. Launched more than 5 projects from scratch in the logistics field, around 50 advertising projects, and several projects in the IT field. Managed both in-house teams of up to 10 people and external contractors (approximately 20 people).

Work Experience

Design Diva

Creative project Manager in the field of communications

Remote collaboration format with creative, marketing agencies, and individual clients.
– I develop conceptual and strategic projects in the field of marketing and communications.
– I create a project backlog, assess risks, and prepare project documentation.
– I organize the production process of projects (website development, photo and video shoots, digital).
June 2022 - Serbia

Publicis Groupe

Senior Art-Director at Saatchi&Saatchi

Senior Manager of Creative Projects

– Developed strategic creative concepts to promote new products and conducted tactical advertising campaigns to support the existing portfolio of clients.
– Established long-term productive relationships with clients (organized weekly meetings to present market analysis, tactics, and proposals for improving work).
– Prepared and conducted presentations of developed concepts.
– Developed briefs and specifications for performers and contractors; selected project performers.
– Managed the entire production cycle of projects.
– Led project teams, both in-house and external contractors (up to 20 people). Assigned and decomposed tasks for the team, monitored deadlines, conducted risk analysis.
– Conducted an introductory course-practicum for interns (3 people).

Results:
– Initiated and supervised the development of the online game "Dirol Party Runner" for the VK mini apps platform (over 2 million initiations).
– Created 6 advertising campaigns for new products (Mercedes A-Class, Mercedes GLS, Mercedes CLA, Head&Shoulders Derma XPro, Visa Partnership, Dirol packaging rebranding).
– Conducted 30+ campaigns to support clients' core products (Herbal Essences, Nivea, Pampers, Milka).
– Produced 20+ advertising videos and accompanying materials (prints, banners, CRM, social media posts).
September 2018 - May 2022 Russian Federation

JWT (J. Walter Thompson)

Art-Director

Manager of Creative Projects

– Developed creative concepts for advertising campaigns.
– Prepared and conducted presentations of developed concepts to clients.
– Created briefs and specifications for performers and contractors; selected performers for the project.
– Managed the entire production cycle of projects.
– Prepared tender documentation.
– Managed project teams (up to 10 people).

Results:
– Won tenders (Bonduelle commercial, advertising campaign for BТB bank, outdoor advertising for Central Children's World, advertising campaign for Maximum Test educational center).
– Developed a visual chatbot in VK Messenger for Nestle Bonpari (over 40,000 contacts).
– Created advertising campaigns for new products (Supradyn, Teraflex, 48 Kopecks, BonPari).
– Conducted 25+ campaigns to support clients' core products (Bepanten, Calcemin, Elevit, Shell, KitKat, Avon, Nestle).
– Devised a new format for digital videos for social media.
– Received 2 awards in competitions (1st place in the National Business Communications Award AKAR and Bronze EFFIE Award. Category: "New technologies in digital communications"), which improved the company's image).
July 2014 - August 2018 Russian Federation

Publicis Groupe SA

Art-Director

May 2012-December 2012 – Designer at Saatchi&Saatchi
January 2013-January 2014 – Junior Art Director at Saatchi&Saatchi
January 2014-July 2014 – Junior Art Director at Publicis

– Collaborated with a copywriter in generating ideas for advertising campaigns (Garnier, L'Oréal, Procter & Gamble, Coca-Cola, Kraft Foods, Campina, Fenistil, Procter & Gamble, Tele2, Old Spice).
– Prepared tender documentation (Won a tender for the Jacobs advertising campaign).
– Participated in photo and video shoots (Garnier photoshoot, produced digital videos for Nestle, Pampers, Head & Shoulders).
May 2012 - July 2014 Russian Federation

Freelance

Designer, Art-Director

- Branding
- Exhibition decoration
- Lections in educational center (London Gates Education Group)
- Graphic design
June 2010 - May 2012

Eastman Kodak

Import manager

- planning and purchasing
- communications and negotiations with suppliers and clients
- optimisation of the existing logistic chains and creation of new chains
- dealing with warehouse and the Customs
- work in the SAP system
July 2007 - May 2010 Moscow, Russian Federation

Education

Foreign Trade Academy

Bachelor of management

September 2002 - June 2006 Moscow, Russia

British Higher School Of Art & Design (BHSAD)

Digital Art Direction

Short term courses for raising the level of skills in digital art-direction
January 2016 - January 2016

Yandex Practicum

Project Manager Professional Training Course

October 2022 - May 2023

Languages

English (Advanced),
French (Conversational),

Awards

Effie Awards

Bronze in 'New technologies in digital communications'

2018

Skills

Adobe After Effects, Adobe Illusrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere, Advertisment, Cinema4d, Creative Concept, Graphic Design, Hand Drawing, Marketing, Photography, Project Management, Storyboarding, Visual Communication,

IELTS

6.5