Greg Herrington

Chief Designer and Director

Whittier, CA, USA
Creative leader with over 20 years' experience serving companies from multiple industries through ideation, empathy, brand development, creative direction, UX/UI, web/mobile design, and graphic design . Skilled at visually communicating through multiple cross media solutions. Agency and independent contractor experience. Designed and developed projects for top companies such as American Racing, Bosh, Kia, Shimano, Toshiba and Toyota. Articulate and energetic, thrives on collaborative team environments where exchange of ideas and pushing beyond traditional design boundaries achieve the harmonious integration of media. Detail oriented, with sharp presentation and organizational skills, and a “make it happen” attitude.

Work Experience

Open Eye Design

Chief Designer and Director

Award winning design firm offering creative design, branding and marketing services to small and medium size companies ranging from $10 to $100 million in revenue.

Organizational leader - directing corporate vision, overseeing finance, human resources, creative department, and sales. Hands-on direction of creative and branding image for both web and print related projects.

Creative Direction & Design
• Directed creative path and development for design, branding, and production of all client projects.
• Maintained and managed creativity and objectives for projects and campaigns. Performed hands-on design from start to finish, and guided multiple designers with creative direction.
• Mapping out creative strategies for: digital user journeys, digital user interface, website and app designs, wireframes, sitemaps, branding and marketing.

• Driving force behind company, building it from a DBA business to an incorporated design firm working for clients with revenues of $100+ million.
• Significantly improved design productivity and business efficiency by spearheading the development and implementation of procedures, tools and processes.
• Oversight of day-to-day operations of the design team.

Sales & Marketing
• Built brand and image recognition for clients by designing marketing materials such as advertising pieces, marketing collateral, web site, CD-ROMs, flash animation, and online, presentation and sales content.
• Met and exceeded client retention rate by diligently managing accounts and liaising with clients.
• Achieved strong and sustainable gains by presenting company highlights to new and prospective clients.
November 1997 - California, United States

Breviti, Inc.

Chief Designer and Creative Executive

Breviti is an award-winning branding agency providing marketing strategy and implementation, web and interactive design, advertising, direct response and high-end brand development.

Provided strategy and ideation for all client work and for the company’s external marketing.

• Creative direction and design on branding for companies within the home building market, construction business and legal/ethics industry.
• Design and programming on websites and interactive presentations using Flash, HTML and CSS.
• Project management and overseeing designers and programmers for multiple web based projects.
April 2009 - April 2010 California, United States


Associate Creative Director

ES3 services the automotive sales and service industry providing creative design, marketing and training for vehicle launches. They develop cutting-edge marketing, business communications and interactive programs that change the way people think, learn, perform and react.

Associate creative director and designer for web projects and printed material for the automotive industry.

• Led the creative direction and design for Toyota’s 2010 vehicle printed guide and online interactive PDF catalog.
• Creative direction, management and design for interactive Flash websites, registration kiosks design, event graphics and marketing collateral for KIA Motors’ launch of the 2010 Soul.
• Worked in teams along side designers, account managers, video producers and copy writing professionals.
• Ideation and development of proposals for client work. Presentation of artwork and strategy to es3 clients, Toyota and KIA Motors.
November 2008 - April 2009 Fountain Valley, California, United States

Evolve Media

Senior Art Director

Evolve Media is passionate about the communicative power of design. Assembled with uniquely diverse talent, they develop interactive and print communications for a wide variety of clients, often in partnership with some of the largest B2B and B2C brands in the world.

Art direction, management, graphic design, Flash design, website design and programming on several projects for clients such as, American Racing, Bosley and Shimano.

• Worked in teams along side the creative director. Supervised the design and development for multiple projects, including websites, e-marketing campaigns and Flash websites.
• Established client relations through project management, presentation of artwork/ideas and proposal development and delivery.
• Took projects from start to finish, including designing and programming finished web sites containing HTML, CSS, Flash and ActionScript.
• Designed logos and multiple page brochures. Oversaw print production.
• Designed and helped develop procedures for the company’s ancillary business tools such as web sites for E-Marketing, Search Engine Optimization and site hosting.
November 2005 - October 2008 Claremont, California, United States


University Of California - Los Angeles

Certificate in User Experience Design

June 2017 - December 2018 United States

California State University, Pomona

Bachelors degree - Art / Graphic Design

First Place in Senior Design Contest for interactive CD-ROM design and installation
September 1993 - June 1997 Pomona, Canada

Fullerton College

Associates Degree - Architecture

September 1989 - June 1992 California, United States


The Creativity Annual Award - 35, 34, 33

Winner in graphic design and web design

Summit Creative Awards

Bronze winner for interactive design

American Graphic Design Awards

Excellence in graphic and web design


Branding, Client Presentations, Creative/Art Direction, Graphic Design, GUI Design, Ideation, Interactive Design, Marketing Collateral, Mobile App Design, UI Design , UX Design, Web Site Design,

Software and Programming

Sketch App, InVision, Adobe XD, Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat Pro, PowerPoint , Word, Excel, HTML 5, CSS