Graham Pugh

Executive Creative Director

London, United Kingdom
An award-winning CD who has built and led creative departments in agencies big and small as well as on the client side. An integrated all-rounder with experience in above-the-line advertising, digital & direct marketing, B2B, social media, experiential, shopper and in putting the whole mix together. Above all, a copywriter with a love of ideas, a head full of them and an eye for the next great one.

Work Experience

Brand Voice Agency


Brand Voice Agency is a collective of senior copywriters and marketing strategists, skilled in creating the voice of a brand from scratch or as an evolution.
March 2021 - London, United Kingdom

Freelance Creative Director

March 2018 - United Kingdom

Native The Agency

Creative Director

I am part of a brand consultancy working mainly in the B2B space, most recently creating brand positioning and re launches for data companies Altius and DatasparQ.
July 2019 - London, United Kingdom

Neilson Financial Services

Head of Creative & Communications

Neilson is a life insurance provider operating four direct-to-consumer life insurance. brands: British Seniors, Smart, FRANKLi and Zestylife, as well as the life insurance price comparison site, After working with Neilson since 2016 as a consultant, I joined on a contract basis in September 2019, before going salaried (4 days a week) in Jan 2020, to build and lead a team of designers and writers and raise the overall standard and effectiveness of creative output across TV, web content, social media (organic and paid), DM and print collateral.
September 2019 - March 2021 United Kingdom

McCann Enterprise

Creative Director

May 2017 - March 2018 United Kingdom

Chapelseat Comms Ltd

Freelance Creative Director

McCann Worldgroup - part of international pitch team, London/Istanbul
- Lida
- Iris
- Geometry
- Oliver - campaigns for Thomas Cook, 3M, JP Morgan and the AA
- Man Utd (in-house)
- Selection (Italy)
February 2015 - July 2015 United Kingdom

Ogilvy & Mather

Freelance Creative Director

Working on Unilever brands worldwide, including Dove, Hellmann’s, Comfort, Brooke Bond and Project Sunlight.
January 2014 - January 2015

Chapelseat Comms Ltd

Freelance Creative Director, Lida, Iris, Lowe Open, VCCP, DDB, Man Utd, etc.
April 2013 - December 2013 United Kingdom

Naked Communications Ltd

Interim ECD

Creating and overseeing a range of ideas grounded in the digital space but spinning out into big brand concepts. Work spanning video (see Danio), social media (e.g. Virgin Atlantic), websites and DM for Danone, Cadbury, De Beers,
Heineken, Nokia, Pedigree and new business.
April 2013 - December 2013 United Kingdom

Billington Cartmell

Interim Group ECD

as advising sister agencies, Brave and Closer. Restructured creative department to put digital at the heart and integrate disciplines.
Wrote pitch-winning TV script for Panasonic Viera global campaign; won Kames
Capital business; integrated campaign for 5 Gum; TV for Scotty brand and
Superdrug; shopper and digital across Morrisons, Dove, Mars, Guinness Africa, and Kraft.
October 2011 - October 2012 United Kingdom


Executive Creative Director

Integrated and digital campaigns for KX Energy drink, Food Network, Disney and NBC Universal (among others). Won pitch for Dove Self Esteem Project and Reorganised Creative Department to integrate social media creatives with Social Creative Director as direct report, in addition to designers, creative team and Digital Creative Director.
October 2011 - October 2012 London, United Kingdom


Executive Creative Director

February 2010 - October 2011 United Kingdom


Creative Director

January 2008 - February 2010 United Kingdom


Creative Director

April 2006 - January 2008 United Kingdom

Banks Hoggins O'Shea FCB

Deputy Creative Director

July 2000 - April 2006 London, United Kingdom

Team Saatchi

Senior Copywriter

March 1995 - July 2000 United Kingdom

Reay Keating Hamer


January 1988 - July 1993 London, United Kingdom



January 1987 - January 1988 United Kingdom


Watford College

Diploma in Advertising Writing

September 1985 - July 1986 United Kingdom


Advertising, Logo Design, Brand Identity, Copywriting, Creative Direction, Digital Advertising, Direct Marketing, Experiential, Integration, Mobile, Packaging, People Management, Posters, Press, Social Media, TV, Websites,