Translated technical jargon in-app into accessible, friendly copy for lawyers. (Lawyers like reading clear and friendly copy, who knew?)
Created and maintained a brand voice and tone guide.
Rewrote over 100 pages on Clio’s website to be optimized for SEO and to adhere to the new brand voice and tone.
Wrote all in-app UX copy, ads, website copy, landing pages, and I’m probably forgetting a few...

Developed and maintained Mogo’s unique and disruptive brand personality.
Wrote all copy for print and digital ad campaigns, in-app UX copy, email newsletters, landing pages, press releases, blog posts, video ad scripts, and more.
Increased viewers’ time on a product page from 0:52 to 1:16 on mobile, and almost doubled it on web (1:06 to 1:51) with one copy tweak.
Increased conversion from 8 to 11% on a landing page by optimizing copy.
Increased conversion on a different landing page by 8.6% by changing CTA copy.
Established brand voice and tone guidelines.

Developed, wrote, and owned all copy.
Wrote UX copy including tool tips and product tour copy in partnership with the Product Design team.
Wrote conversion copy for website and email nurtures.
Wrote all customer-facing communications.
Wrote signage and event collateral copy for CTAConf, one of Canada’s biggest marketing conferences.

Drove product-led content as part of content strategy for new brand and website.
Oversaw daily content operations including managing a team of 10+ writers.
Planned full funnel organic-focused content strategy, from product unaware to post-purchase.

Worked with ad agencies and clients like DDB, Tic Tac, EA Games, McCann, BC Hydro, UBC, Noise Digital, Brentwood Town Center, The W Network, and American Family Insurance.
Won Bronze in the print ad category in Canada’s Cannes Lions competition.
Wrote everything from print ads to digital ads to recruitment materials for a world-class university.

Drove pipeline and sales-qualified leads through product-led content that spanned all purchase stages.
Scaled content production and built a smoothly running engine. Grew monthly organic traffic 20-30% month over month, from zero up to 100,000 monthly unique views within 1 year, throughly ONLY SMB blog content, in a hellishly competitive landscape.
Led team of 10+ writers and editors to ensure a cohesive and consistent content cadence.
Partnered with SEO, Email Marketing, and Ops teams to build out nurture paths and content to guide prospects through the customer journey.