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Multi-award winning Creative Director with over 16 years of experience at some of the world’s biggest agencies.
pretzelbender.com
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I am a true, modern-day hybrid with a proven track record for delivering multi-award winning integrated and 360° campaigns, brand development and content, omni-channel experiences and Innovative product work. I know what it takes to connect in the current landscape, with experience at both traditional advertising … Read More
I am a true, modern-day hybrid with a proven track record for delivering multi-award winning integrated and 360° campaigns, brand development and content, omni-channel experiences and Innovative product work. I know what it takes to connect in the current landscape, with experience at both traditional advertising agencies and integrated, full-service consultancies. I thrive in an environment where the traditional 'agency' model of big-idea thinking fuses seamlessly with emerging technologies and an entrepreneurial 'start-up' spirit.

At the core, I'm a skilled storyteller, conceptualizer and maker, fusing visual design fundamentals with strategy and insight for today's world of increasingly data-driven solutions. I'm always mindful of how it looks, how it feels, what it says and how it works. I know that engaging an audience these days takes more than just a big idea, and in fact, it's often an opportunity for consumers and brands to co-create memorable and meaningful experiences together.

As a Creative Director and creative leader, I've trained, mentored and lead large teams of CDs, ACDs, art directors, designers, copywriters and content creators, bringing the most powerful creative ideas to life and providing that consistent thread across multiple agency's groundbreaking work through artistry, craftsmanship and narrative. Delivering distinctive, effective and truly remarkable concepts and campaigns time and again, delighting consumers and driving results.

I have been a member of the jury for New York Festivals and the Canadian Marketing Awards, a panelist at the Shopper Marketing Forum and RGD Creative Directions, and speaker at La Fleur's and the CMA. I've volunteered to the advisory board for the Miami Ad School and am a regular guest lecturer at OCAD (Ontario College of Art and Design).

The work has been recognized at Cannes, D&AD, One Show, London International, Art Directors Club, John Caples, New York Festivals, W3’s, Webby’s and IAB MIXX, among others. Read Less
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