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My goal is to inspire and enable desirable futures.

I focus on user experience to invent and design innovative products and solutions that improve our lives.

I explore how technologies can leverage human capabilities and I apply design principles to find solutions to everyday problems.

Before joining Microsoft… Read More
My goal is to inspire and enable desirable futures.

I focus on user experience to invent and design innovative products and solutions that improve our lives.

I explore how technologies can leverage human capabilities and I apply design principles to find solutions to everyday problems.

Before joining Microsoft’s incubation team as Creative Director I had the opportunity to work in some of the very best digital production companies, including UNIT9 and B-Reel

Over the years I combined my design and technical background to create innovative interactive experiences. From websites to apps, products and interactive installations such as Chrome Web Lab: the first global exhibition of its kind that connected visitors online with those at the Science Museum of London.

I lead R&D and product incubation teams creating experiments such as EELs and Mind Scalextric, to explore new ways to go beyond the margins of the screens and bring digital experiences back to the good old tangible world. I invented and incubated Escape Flight, a project that inspired a new way of thinking about booking flights and planning vacations online.

Following my passions I worked in Florence, Stockholm, London, New York, and Seattle.

I’m a speaker at conferences like FITC, KIKK, GLUG and Cannes Lions and advisor for the Museum of Science and Industry of Chicago.

In 2013 I joined Microsoft with the goal to design the future of human computer interaction and create meaningful connections between digital and the real world.

In January 2015, we introduced Microsoft HoloLens.
The era of holographic computing is here. Read Less
  • Creative Director
    Microsoft — Seattle, WA, USA
  • Creative Director - B-Reel Products
    B-Reel — New York, NY, USA
  • Creative Director - B-Reel Digital
    B-Reel — London, United Kingdom
  • Interactive Director
    Specialmoves — London, United Kingdom
  • Senior Developer / Technical Lead
    Helpful Strangers — Stockholm, Sweden
  • Teach Lead, Interactive Developer
    Unit9 — London, United Kingdom
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