Thomas Giovagnoli

Executive Creative Director, Writer

San Francisco, CA, USA
Executive creative director with a broad range of traditional and integrated experience. My career stretches from the great packaged goods plains of Chicago (the first five years) to avenues of NYC (the next eight years) to the silicon goodness of San Francisco (the last ten years.) I try to be one of the good guys, and I believe the rep I've built with co-workers and co-conspirators over the years bears that out.

I'm prone to tough jobs and uphill battles. I usually find ways to make the hard things easier. I am a little bit short, but seem very, very tall.

Work Experience

Consulting & Project Work

Creative Director, Writer

Over there course of this year, I've been fortunate to create work independently or with agencies for a number of exciting brands, including, University of Chicago–Booth School of Business, Lucerne, Chouffe beer and Hainan Airlines.
January 2013 - San Francisco, California, United States

Anthem Worldwide

Executive Creative Director, VP

By design, my career has lead me across the country– from Chicago to New York to San Francisco– and across the digital divide. Joining Real Branding in 2009, now a part of Anthem! Worldwide, was a unique opportunity help reshape and recharge this small shop, bringing years of brand-building judo to digital projects for clients like Lenovo, Anheuser-Busch, Pepsi, and Unilever.
June 2009 - December 2012 San Francisco, California, United States

Ogilvy West

Creative Director, San Francisco Office

Executive creative director role. Lead efforts on clients including Yahoo!, Barclays, ZillionTV, Sony and Arco. Also responsible for all management of the creative department in SF, as well as integration within Ogilvy West.
November 2007 - March 2009 San Francisco, California, United States

Goodby Silverstein & Partners

Freelance Senior Writer

Part of a team that helped win $300 million PC business for HP. Also helped conceive and launch "The Computer is Personal Again" campaign later that year.
October 2005 - August 2007 San Francisco, California, United States

McCann SF

Group Creative Director

Was responsible for national and international campaign for MSN, Windows XP, Windows Mobile and other Microsoft brands. Managed nearly a billion dollars in work over five years, with extensive experience managing development and promoting work on a global basis.
June 2000 - August 2005 San Francisco, California, United States


Creative Director, VP

Created consistently award-winning work for HBO, FedEx, Frito-Lay (Doritos and Lays), Russell Athletic, Pepsi and Visa.
October 1992 - January 1999 New York, New York, United States

Eisamin, Johns And Laws

Group Head, Writer

Created work for accounts including Chicagoland Chevy Dealer, Chicagoland Cadillac Dealers, Denver Chevy Dealers, and Jiffy Lube (midwest region).
June 1990 - May 1992 Chicago, Illinois, United States

W.B. Doner


Back in the days when it was W.B. Doner. Created award-winning work for Big Lots, Kentucky Lottery, Highland Appliances and Canadian Tire.
May 1989 - May 1990 Detroit, Michigan, United States

JWT (J. Walter Thompson)


First job in a hot group. Created award-winning work for clients including Godfather's Pizza, 7-11, Lowebrau beer and Quaker. Was part of small squad that pulled in the 7-11 account, specializing in radio.
October 1987 - May 1989 Chicago, Illinois, United States


University Of Missouri

Bachelor of Journalism

Was very involved with this growing sequence within the Journalism School, leading fundraising and serving as Vice President of Publicity for the Ad Club. Was involved with local 4A chapter, and was the first student to participate in the Mentorship Program created by the Ad Club of Kansas City.
August 1983 - May 1987 Missouri, United States


Industry Awards

Emmy, mulitple Canne Lion, Addy, Andy, Effie, Clio and New York International Film Festival. Work also featured in the Moma permanent collection.

Executive Experience

As Executive Creative Director, I work directly with strategic, creative and production teams to develop broadcast commercials, digital platforms, social media programs, traditional and integrated advertising campaigns, digital content, mobile apps and websites to engage consumers wherever a brand may go.

At the same time, I lead the way with management partners to chart the overall course for the creative department, including staffing, process, and awards submissions.