Giovanni Luigi Piazza

A designer-entrepreneur. Formal education in design (Bachelor degree in Design from Federal University of Santa Catarina), focused in visual design and UX design, with complementary studies in management and entrepreneurship. More than 7 years working with design, entrepreneur initiatives and tech s…

I believe good design is design that leads the end-user to achieve its goals, whichever they are. More than to work on aesthetics and make things "look pretty", a designer's role is to deeply understand, research and solve the user's problems, providing a functional, engaging and enjoyable experienc…