Gina Lacayo
Art Director & Designer
San Francisco, CA, USA
4154208104
www.ginalacayo.com
Hi, 👋 Thank you for stopping by to know more about me. I began my career fourteen years ago as a Graphic Designer. Since then, I have gained expertise in Visual Design, Web, Mobile, Emerging Media Design, UI Design, UX Research, Art Direction, and Brand Development. I have managed multiple client relationships and design projects from concept to completion. I am comfortable walking clients through the Brand Development process and delivering logos, design systems, websites, mobile apps, social media graphics, game UI, and many other design requests. I am based in San Francisco, CA, and work with clients around the globe. I create and share to incite wonder. My toolbox includes a writer's sensitivity. I combine my skills and knowledge to help materialize ideas that contribute to a fair society.
Work Experience
ProPositiva
Brand Designer
ProPositiva con Giselle project included brand development, marketing strategy, and social media assets. The client and I worked together to answer and analyze my series of Brand Development Questionnaires. We worked on marketing, positioning, and social media strategies, identified the ideal user and developed their unique selling point. Their deliverable included a Brand DNA Presentation, Brand Guidelines, Logo package, a Design system, and Instagram graphics for their bio, highlights, stories, and posts.
October 2020
- January 2021
Managua, Nicaragua
L53 Family Estates
Brand Designer
L53 Family Estates' brand development objectives included: Choosing a name, designing a logo, identifying market and ideal users, and designing an informational desktop and mobile website. We chose the name and then created a marketing strategy aligned with their new mission of offering quality coffee to the final consumer in diverse markets. We defined their values and unique selling points. We effectively conveyed them throughout their desktop and mobile web, social media profiles, packaging, and promotional materials like t-shirts, mugs, and caps.
March 2020
- September 2020
Managua, Nicaragua
Float Hybrid
Art Director & Lead UI Designer
I provided design expertise executing design projects from concept to hand-off. I collaborated inside a cross-functional team of designers, developers, and engineers throughout implementing engaging U.I. elements and user experiences for games, mobile apps, large-scale installations, smart T.V., car H.U.D., and V.R. headsets. Below are some of my favorite FLOAT projects.
March 2016
- November 2020
San Francisco, California, United States
TEDxManagua
Art Director
• Collaborate with the design team to meet TED design standards.
• Oversee the production of a cross-media awareness campaign.
• Monitor and support the event’s webcast.
• Established main image and concept for the first ever TEDxManagua.
• Designed print meterial for a live audience of 250 in 2012 and 620 in 2013 and 1250 in 2014.
• Oversee the production of a cross-media awareness campaign.
• Monitor and support the event’s webcast.
• Established main image and concept for the first ever TEDxManagua.
• Designed print meterial for a live audience of 250 in 2012 and 620 in 2013 and 1250 in 2014.
January 2012
- January 2014
Nicaragua
Tuya.com.ni
UX/UI Designer
• Redesigned desktop shopping experience.
• Designed clean and friendly mobile site interface.
• Designed clean and friendly mobile site interface.
September 2013
- December 2013
Nicaragua
Uro-Test
Art Director
• Conceptualized Uro-Test brand identity.
• Designed marketing presentations packages.
• Oversaw print production.
• Designed information website.
• Empowered Uro-Test members to add 15 new long-term clients to their portfolio.
• Designed marketing presentations packages.
• Oversaw print production.
• Designed information website.
• Empowered Uro-Test members to add 15 new long-term clients to their portfolio.
June 2013
- November 2013
San Francisco, California, United States
UserVoice
Event Designer
• Built the prototype for the production of UserVoice ice-cream cart.
• Designed collateral material for UserVoice Summit 2013.
• Created collateral material for UserVoice conference UserConf NYC 2013.
• Designed fun and engaging promotional materials for DreamForce 2012.
• Coordinated print production for UserVoice conference UserConf 2012.
• Designed collateral material for UserVoice Summit 2013.
• Created collateral material for UserVoice conference UserConf NYC 2013.
• Designed fun and engaging promotional materials for DreamForce 2012.
• Coordinated print production for UserVoice conference UserConf 2012.
September 2012
- May 2013
California, United States
PizzaMobo
UX Designer
• Defined target market and primary tasks.
• Created prototypes to establish flow.
• Designed brand identity and app’s look and feel.
• Coordinated communication between client, developers and programmers.
• Created prototypes to establish flow.
• Designed brand identity and app’s look and feel.
• Coordinated communication between client, developers and programmers.
January 2012
- June 2012
San Francisco, California, United States
Citigroup
Visual Designer
• Conceptualized and designed print advertisement.
• Designed and produced in-house materials for Citi’s internal events.
• Met with the client on a weekly basis to discuss marketing promotions.
• Designed and produced in-house materials for Citi’s internal events.
• Met with the client on a weekly basis to discuss marketing promotions.
June 2007
- June 2008
Managua, Nicaragua
Education
Academy Of Art University (AAU)
MFA Web Design and New Media
May 2013
- Present
San Francisco, California, United States
Academy Of Art University (AAU)
Advertising - Art Director
August 2008
- June 2011
San Francisco, California, United States
Savannah College Of Art And Design (SCAD)
Graphic Designer
August 2002
- June 2006
Savannah, Georgia, United States
Languages
English (Fluent),
Spanish (Native),
Portuguese (Conversational),
Awards
Skills
Adobe Creative Suite,
Conference Design,
Copywriting,
Digital Photography,
Eye For Details,
Layout,
Meet Deadlines,
Microsoft Office,
Mobile Application Design,
Organizing,
Photoshop,
Planning,
Print,
Prototype,
Self-driven ,
Social Media Advertising,
Typography,
User Interface Design,
Visual Communication,
Volunteer Experience & Causes
January 2010 – June 2010 | Visual Designer - Palo Solo Project
Palo Solo is an ONG that help villages in rural areas across Latin America develop by helping families and children with educational, medical, and other basic necessities.
• Conceptualized “YOUR GIFT” advertising campaign.
• Designed posters for Palo Solo website.
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September 2007 – December 2007 | Visual Designer - Soy Esperanza
Co-founded Soy Esperanza ONG. A non-profit organization to aid in the reconstruction efforts in Nicaragua caused by natural disasters.
• Designed logo, advertising campaign and t-shirts to help in fundraising efforts to purchase construction materials for Hurricane Felix’s victims.
Palo Solo is an ONG that help villages in rural areas across Latin America develop by helping families and children with educational, medical, and other basic necessities.
• Conceptualized “YOUR GIFT” advertising campaign.
• Designed posters for Palo Solo website.
_________________________________________________________
September 2007 – December 2007 | Visual Designer - Soy Esperanza
Co-founded Soy Esperanza ONG. A non-profit organization to aid in the reconstruction efforts in Nicaragua caused by natural disasters.
• Designed logo, advertising campaign and t-shirts to help in fundraising efforts to purchase construction materials for Hurricane Felix’s victims.