Gil Rodriguez

Marketing Strategist, Branded Content Development, Copywriting, Video, Print & Motion Graphics

Miami, FL, USA
A data-driven, multi-discipline strategist, skilled at combining integrated marketing programs and branded content development. Proven brand management professional with experience in: project management office (PMO), multimedia graphic projects (still + motion), concept innovation, strategic development, tactic execution and customer/client relationship management.

As a team member, Gil offers a solid balance of analytic and creative skills that can be applied to any given role and expand across diverse industries. Extensive portfolio of various multimedia encompassing an eclectic range of industries varying from B2B, consumer products and pop-culture brands. Gil Rodriguez specializes in commercial storytelling, designing brand interaction experiences, tapping into new audiences and strategic engagement with existing customer/client base.

Work Experience

Impacten Media

Marketing Strategist

January 2009 – Present: Impacten Media www.impacten.com
NOTABLE CLIENTS: PricewaterhouseCoopers, Adidas Global, Subcarrier Communications.
January 2009 - Florida, United States

Education

Columbia University

Certificate in Data Science for Executives

-Statistical Thinking for Data Science and Analytics
-Machine Learning for Data Science and Analytics
-Enabling Technologies for Data Science and Analytics: The Internet of Things
February 2018 - Present New York, New York, United States

St. Thomas University

Mass Communication / Electronic Media

January 2006 - April 2008 Miami, Florida, United States

Florida International University

Political Science & Government

March 2003 - April 2006 Miami, Florida, United States

Miami-Dade Community College

Associate in Arts

January 2000 - April 2003 Miami, Florida, United States

Languages

English (Native),
(Native),

Skills

Adobe After Effects, Adobe Audition, Adobe Illustrator, Adobe Indesign, Adobe Media Encoder, Adobe Photoshop, Adobe Premier Pro, Analytics , Branding, Content Management System, Content Strategy, Copywriting, Creative Director, Data Analytics, Data Management, Data Science, Graphic Design, Motion Graphics , Project Management, Stakeholder Management, Technical Writing, U/X Graphics, Video Production, Web Design,

Subcarrier Communications comprehensive corporate rebranding + change management

Subcarrier Communications comprehensive corporate rebranding:
http://www.impacten.com/subcarrier/ -- https://vimeo.com/137380285
• Management of key stakeholders within Subcarrier Communications corporation
• Rebranded and created all graphics marketing collateral from logo to trade show booth
• Developed/executed content marketing strategy – copywriting for all marketing collaterals
• Strengthened digital footprint with high-performing digital media buys
• Developed consistent key brand messages throughout several marketing materials
• Creation of digital graphics & content: ads, videos, sales / marketing collaterals
• Classified, prioritized and eliminated inefficient digital campaigns for the ad portfolio
• Upon project completion: doubled Subcarrier clientele from 12 core clients (see page #3: http://www.subcarrier.com/partnering.php ) to 24 core clients as February 2018: http://www.subcarrier.com/clients.php

Adidas Climachill Product Launch

Adidas Climachill Product Launch http://www.impacten.com/adidas-climachill/:
• Developed a custom experiential product launch program introducing the Climachill apparel line
• Coordination & management of 15+ Adidas global key stakeholders
• Coordination & management of top international sports press in attendance for launch
• Secured venue, vendors, negotiated contracts and rates for all vendors & $250K project budget
• Managed Adidas Global trainer Gil Reyes, Olympic gold medalist Monica Puig and professional tennis player Pico Monaco as product launch featured guests.

Stakeholder Management – http://www.impacten.com/mbfws/

Mercedes Benz Fashion Week Swim Miami – http://www.impacten.com/mbfws/:
• Brokered sponsorship deal between luxury brand and www.img.com
• Comprehensive management of sponsor integration into Mercedes Benz Fashion Week
• Secured entire team, vendors and responsible for $100K+ budget for luxury brand integration
• Management of key stakeholders involved in the collaboration
• Executive produced a video series documenting the collaboration: https://vimeo.com/122963739