We are an insights company that loves design.

Understanding analytics is not easy, neither is seeing trends in information. So, our goal was to keep our results very simple. I've not met a marketer who doesn't want to track and demonstrate the value they have.

However we go from the extreme of dry bar and pie charts to the over-use of infographics that detract due to their complexibility rather than highlight the important elements.

The Knowledge Layer aims to use design well, but not distract from the core data and the important elements. Our blogs chart the journey of the company founder and director, as well as act as a design and content blog for our reporting.

We hope that there is an understanding of what we aim to achieve, and appreciation of our journey even if things can be perfected. If there are ideas that can be shared we will welcome the support!


Se mindre