-Conducted primary research, exploring the behaviors and motivations of our users by employing qualitative and quantitative research methods.
-Led design direction for products, packaging, photography, social media & branding materials.
-Developed and delivered design strategies based on client objectives.

-Focused on problem space research to better understand users in a B2C model.
-Collaborated with stakeholders to define research questions and plans.
-Identified desired outcome of project to determine best research methodology.

-Developed accurate 2D and 3D product specifications and drawings, accounting for cost, ergonomics, safety and manufacturing limitations.
-Reviewed and provided comments on manufacturing drawings and overseas-made prototypes.
-Produced mock-up creations and all types of rapid prototyping, including FDM based 3D printing.

-Drove product development process & cost negotiations ensuring products remained on brand.
-Managed scope, timelines and product requirements for private label projects.
-Sourced new products, vendors and supply chains overseas.
-Managed quotation process with overseas suppliers.
-Worked broadly with design, product management, content strategy, engineering, and marketing.
-Collaborated closely with marketing and product management teams to identify research topics.
-Managed and conducted user research and concept development.
-Researched buyer personas and investigated buyer behavior.
-Managed relationships with vendors and designers.
-Addressed quality issues and corrected actions, while improving front end quality process.
-Managed samples and necessary products for trade-shows.
-Coordinated the production of bi-annual product catalogue.

-3D modeled environments, displays, installations and development of conceptual design themes.
-Participated in recruitment activities for user research.
-Planned and implemented the overall user research strategy and methods.
-Created cohesive mood boards and mock-ups to communicate ideas to the clients.

-Provided services for creation of prototypes, models and visual merchandising displays.
-Supervised 3D design and light fabrication in product development, concept models and pre-manufacturing stages.
-Maintained archives, coordinated project priorities and communicated conflicting timelines for resolution.

-3D modeled and rendered window concepts, show sets, exhibition spaces and other space animations pertaining to the creative development needs of the department.
-Led onboard and trained junior team members in the product development process.

-Attended new project team meetings to offer expertise during conceptual product development.
-Assisted in maintenance of the rapid prototype lab equipment, communicated and handled service issues.