George Leonardo Michel

UX Designer @ Booking.com

Amsterdam, Netherlands
I founded my first design agency when I was 14. At 17 I created the brand Thirstboards, focused on producing skateboards, clothes and accessories, which I dedicated myself in parallel to my new agency, wee.ag.

At wee.ag, we worked with desktop, mobile and web technologies, providing full development and design solutions for companies and startups. From there, I jumped to a startup called Lovelô as co-founder.

After one year of hard work, Lovelô was bought by a large company of the same industry sector and I decided to dedicate myself to help several companies working as a freelancer product designer.

I’ve done consulting for many startups in US, Canada, England, Chile, Saudi Arabia and Brazil.

My focus and passion are usability, user experience and entrepreneurship.

Work Experience

George Leonardo

Freelancer

January 2006 - August 2016 Brazil

LoVelo

Co-founder

December 2014 - January 2016 Brazil

Dicionário Criativo

Product Designer

January 2014 - December 2014 Curitiba, Brazil

Wee

CEO & Founder

July 2010 - December 2014 São Paulo, Brazil

Thirstboards

Founder

July 2009 - May 2012 Curitiba, Brazil

Direto Marketing

UX/UI Designer

November 2009 - July 2010 Brazil

Virtual Force

Webdesigner

February 2008 - December 2008 Brazil

Booking.com

UX Designer

August 2016 - Present Amsterdam, Netherlands

Education

UTFPR

Bachelor of Design

June 2013 - June 2014 Brazil

Universidade Positivo

Bachelor of Design

February 2010 - July 2013 Brazil

University Of California - San Diego

Specialization, Human Computer Interaction

- Human-Centered Design;
- Design Principles;
- Social Computing;
- Input and Interaction;
- User Experience: Research & Prototyping;
- Information Design;
- Designing, Running, and Analyzing Experiments
November 2015 - Present

Languages

Spanish (Conversational),
English (Advanced),

Skills

A/B Testing, Card Sorting, Personas, UI/UX, Usability, User Experience, User Interface, Wireframe,