Glen McPherson

Creative Technologist at Arnold Furnace Advertising Agency

Sydney, Australia
We live in an exciting and defining time for creative advertising. Through technology and innovation, we are now able to connect with customers on a truly personal and engaging level. We can build platforms to foster communities, encourage participation, and revolutionise the way we interact with our audience. Let’s push the boundaries of creativity, technology and strategy to redefine advertising... And have a little fun doing it!

Work Experience

Arnold Worldwide

Creative Technologist

Appointment to a key leadership role within the Arnold agency to drive and define the digital design, creative, and technology disciplines. Recognised for displaying expert theoretical knowledge to underpin conceptual, strategic, design and technology-related decisions. A pivotal force for innovation and thought leadership, and a motivational team manager who works closely with all agency departments to ensure the highest calibre of creative outcome.

• Consistently inspiring, motivating and mentoring team members to achieve award-winning creative results.
• Experience and engagement oriented, with a passion for emergent technologies, ground-breaking interaction, and future-centric innovation.
• Expertly skilled in the development of digital advertising campaigns, engagement platforms, mobile, social and strategic planning.
• Self-motivated, articulate and eager to continually learn and be challenged.

Clients Include:
Jack Daniels, Volvo Automotive, Jaguar Automotive, Warner Bros. Entertainment, DC Comics, HBO, Rouge Magazine, Telstra Network, Huawei Mobile, Nature's Own Vitamins, Cenovis, Sanofi, Procter & Gamble, Pantene, Herbal Essences, Olay, Oral-B, Head & Shoulders, Nice ‘n Easy, Vicks, Duracell, Pampers, Wella, SK-II, Eukanuba, REST Superannuation.
January 2013 - Present Sydney, Australia

Arnold Worldwide

Design & Technology Lead

An appointment actively leading the design and creative development of all major website, ecommerce, social and mobile projects. Working collaboratively with designers, developers, UX architects and the Director of Digital to develop ground-breaking digital platforms. Direct and mentor in-house and freelance designers, and manage external development partners. Responsible for the strategic, conceptual and creative experiences produced by Arnold Furnace, and ensuring they are innovative, thoughtful and effective.

• Lead UI, UX and interaction designer on all major projects (web, mobile, experiential)
• Have won multiple industry awards for innovation, effectiveness (RoI) and design.
• Consultant for other departments when incorporating digital into campaign strategy, focusing on idea expansion, technical research and execution.
• Actively participate in new business pitches and client meetings.

Clients Include:
Warner Bros. DC Comics, HBO, Rouge Magazine, Huawei Mobile, Procter & Gamble, Pantene, Herbal Essences, Olay, Oral-B, Head & Shoulders, Nice ‘n Easy, Vicks, Duracell, Pampers, Wella, SK-II, Eukanuba, Hewlett Packard, Telstra, Pugeot, Volvo, Jaguar, Carnival Cruises, REST Superannuation.
July 2011 - January 2013 Sydney, Australia

Arnold Worldwide

Senior Digital Designer / Developer

Developed and honed a broad range of skills that led to an appointment as lead designer on multiple projects. Collaborated with senior creative and digital teams on numerous award winning campaigns and websites. Instilled usability, user experience and emotive design principles that shaped the core values of the digital department.

• Lead designer for most major website and online campaigns.
• Co-led a project that won a client award for effectiveness, and was subsequently used by the brand as a global benchmark.
• Pro-actively developed applications and processes that increased the efficiency of client design staging, promotional email campaigns and other internal tasks.

Clients included:
Procter & Gamble (brands as above), GlaxoSmithKline, Nicabate, Olympus, Cadbury, Fairfax Media, Hamilton Island, Sanity Music Group, Vogels.
March 2009 - July 2011 Sydney, Australia

Nelga Studio

Freelance Graphic, Web and Interactive Design and Development

During my career, I have been approached by numerous companies and individuals who have sought to employ my design and development services. As I have always worked full-time, I have a limited acceptance rate. Most clients accept this, and will work around my schedule, citing that the wait was worth it. By maintaining a strong design ethic, I have built a client base who can expect outstanding innovation and quality.

• Design projects that focus on usability, accessibility, style and personality.
• Strong design aesthetic and unsurpassed attention to detail.
• Front-end development in HTML5, CSS3, jQuery and Flash.
• Back-end development with ExpressionEngine framework.

Clients include:
Qantas Airlines, Hilton Hotels (NZ), Commonwealth Bank of Australia, Design King Company, Vitale Design, The Birthday Company.
2001 - Sydney, Australia

Maxco Creative

Senior Graphic & Digital Designer / Developer

Exhibited high-level versatility and skill when leading an array of graphic, digital and development projects. Formed strong relationships with clients, that led to a continuous stream of work for the company. Mentored junior designers and interns, to become strong and capable employees. Formally asked to present a talk at MTV Australia, to discuss their online presence and long term awareness strategy.

• Forged a strong design ethic with intense attention to detail.
• Developed sound abilities in Flash, HTML, CSS and jQuery.
• Designed prominent websites and campaigns including the first MTV AVMA’s site.
• Formed a strong working relationship with MTV, including strategy and consultation.

Clients included:
MTV Australia, MTV AVMA’s, Hopscotch Films, Odyssey 20/20, Crusty Demons, Ashton Property Group, Michelle Bridges, Guylian Chocolates, Mozo.
March 2008 - March 2009 Sydney, Australia

Maxco Creative

Graphic & Digital Designer

A formative experience that allowed me to quickly gain recognition for my ability to design across various formats and mediums, mentor junior designers, and work to tight deadlines. Formed a strong collaborative bond with the Creative Director that allowed us to create some truly inspiring brand identities, advertising campaigns and digital experiences.

• Exhibited versatility and creativity across multiple production mediums.
• Worked on large-scale integrated campaigns for iconic Sydney events.
• Rigorous development of key design and creative skills.

Clients included:
St.George OpenAir Cinema, MTV Australia, The Australian Government, Trish Nicol Agency, Tsuki, Watercooler Group, Good Vibes Music Festival, Dr Karl (radio).
March 2006 - March 2008 Sydney, Australia


University Of New South Wales

Bachelor of Design

Majors in Digital Media and Applied Design. Graduating with High Distinction.
2001 - 2005 Sydney, Australia

University Of New South Wales

Bachelor of Art Education

Major in Digital Art. Graduating with Distinction.
2001 - 2005 Sydney, Australia


English (Native),


Webby Awards

Webby Award, Telecommunications Category


Australian Mobile Awards

Best Multi-Channel Integrated Marketing Campaign


Effie Awards - Effie Worldwide

Silver Effie, Healthcare Category



Global Edge Award



Art Direction, Interaction Design , Social Media Marketing, User Interface Design, Consultation, Creative Concepting, Digital Design, Digital Development, Digital Image Manipulation, Emerging Technologies, Human Computer Interaction , IPhone And Android App Development, Kinect, Mobile Design, Online Advertising, Public Speaking, Responsive Web Design, Team Leadership, Technical Direction, User Experience Design, Web Standards,


• A motivational leader with a proven record of award-winning interactive, social and creative work for globally recognised brands.

• Expertly skilled in the design and development of digital advertising campaigns, and engagement platforms that unite web, mobile and social technologies.

• Technically, creatively and strategically minded to understand complex projects from multiple perspectives.

• Exceptional design skills, with high attention to detail and a thought-driven approach to interaction, usability and emotional design ideologies.

• Experience and engagement oriented, with a passion for emergent technologies, ground-breaking interaction, and future-centric innovation.

• Confident and articulate when presenting ideas to internal departments and agency clients.

• Self-motivated and eager to continually learn and be challenged.

Application Proficiency

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Fireworks
OmniGraffle Professional
Linotype FontExplorer X

Panic Coda (HTML5, CSS3, Javascript / jQuery)
Cornerstone (Subversion)
Kaleidoscope (File Comparison)
Compass / SASS (CSS Authoring Framework)
Quartz Composer*
Adobe Flash

Mobile Development:
Netbiscuits (Cross-Platform Mobile Website Development)
Appcelerator Titanium (iPhone & Android App Development)
Sencha* (Mobile Web Application Frameworks)

Motion Design & 3D:
Apple Final Cut Pro
Apple iMovie
Adobe Premier*
Cinema 4D*

Microsoft Office
Apple iWork

* In progress / learning / basic working knowledge