• Branded Editorial Hubs for Amica, Pillsbury, AARP, Fidelity – Strategize strong narratives into each article thumbnail by reviewing and identifying the most important content of each story and develop branded looks of animations through use of expressive visual cues with the aid of After Effects CC, Photoshop CC and Illustrator CC.

• Arclight Cinemas – Conceptualize and design new ad campaigns that reach target demographics specific to each location.

• Spur – Re-design and develop new branding for logo and landing page for staffing website formerly known as RoleCall. Strategize the interaction experience between job seekers and organizations on both desktop and mobile applications.

• YouTube VR – Developed conceptual narratives of a YouTube landing page for VR redirection to attract, engage and encourage users to create VR content based on audience profile and customer segmentation with aid of Invision, Adobe XD, Sketch, and Photoshop CC. Collaborated with key stakeholders to develop a start-to-finish campaign for YouTube Virtual Reality relating to user awareness, product education, and featured products related to VR technology.

• YouTube Monetization Brochure – Designed and developed awareness campaign and successfully simplified its messaging to educate content creators and multi-channel networks (MCN) relating to changes in YouTube’s monetary system in the form of eco-friendly print materials.

• NEWELL Brands (Graco Baby, Sharpie, Baby Jogger, Rubbermaid) – Established re-designs of low-fidelity wireframes into visually developed and scalable UI templates composed of flexible modules that set the overall cohesive look for all NEWELL brands. Served as the lead Senior Designer working alongside with the Art Director and Creative Director in developing illustrated content such as icon sets and stylized photo assets, preparation of asset handoffs for the overseas dev team.

• Sony PlayStation 4 – Initiated the conceptual designs of logos and icons that to support the Sony team’s visual presentation of the new two-step verification (2SV) experience flow.

• Mitsubishi – Designed Mitsubishi North America Genuine Value Line Parts logo that is cohesive with the Mitsubishi brand.

• Flan-Tastico – Launched branding of Flan-Tastico box packaging and bottle labels incorporating the use of humor and parody through illustration and place the brand alongside its competition within the vape community.

• Newsletter campaign – Strategized hierarchy of information and creation of modular themes for upcoming products, featured products and integrated social media campaigns promoting brand engagement for SaveUrVape with the aid of MailChimp.

• Trained and mentored interns, junior designers, and freelancers to apply best practices in design and production.

• Discovery Family (formerly The Hub Network) – Acted as creative lead independently and strategically developing on-brand concepts of both internal and marketing campaigns such as info graphical market research decks, event booth designs, email blast campaigns, show logo concepts, and print for corporate identity materials.

• Warner Bros. – Designed and produced thoughtful and strategic concepts of promotional posters, grassroots promo pieces, internal brand presentation decks, and web layouts for online sweepstakes portals.

• Fremantle Media – Re-designed a version of America’s Got Talent logo that was used in promotional print marketing collateral and various social media channels which helped identify the live tours as a separate property.

• Mattel – Provided continuous conceptual designs of promotional and advertising projects for Barbie, Polly Pocket, and Ever After High, relating to display structures and graphics, product POP, print activity booklets, packaging, illustrated toy set renders, and hand-drawn assets included in an official brand book.

• Zwift – Established the artistic vision and development of the logo and style guide, and created branding and marketing materials that adhered to established brand standards including landing page, business collateral, and presentation decks.

• HydraFacial – Lead the UX and UI development of B2B Wordpress website designed with highly customizable modules and clean organization of CSS and HTML modifications, resulting in the expansion of Clever Creative’s services and winning the 2015 GDUSA American Website awards.

• Improved designs of presentations by coordinating with creative marketing team to strategize flow of content.

• Microsoft – Enhanced Microsoft design deck by proposing the implementation of an interactive presentation experience using surface RT tablets to allow client engagement.

• Coleman – Designed original creatives for lines of licensed Coleman products that maintain the brand’s unique vision and standards through photography, catalogs, event booth design, hangtags, and PDQ trays.

• Left Coast Sports Innovations – Lead the product development of safety sports and gait belts, which included construction of a sophisticated bone and rivet system, several design iterations and explorations of prototypes, and finding the perfect manufacturing partner. Directed photographers, videographers, and all aspects of production during photo-shoots for marketing collateral to ensure project timelines and application of artistic vision.

• Accelerated production of 41 full-page illustrations by combining 3D and 2D applications to complete the project.

• Strategically designed and illustrated characters and environments to reach a target audience and was featured on blogs such as dadsofdivas.com, goodreads.com, and thechildrensbookreview.com.

• Devised an effective workflow of modeling and rendering large scenes that were used by overseas animators.

• Guided junior staff to apply non-destructive modeling techniques and simplified revision process for the team.