Part of Conversion-Marketing Art Department producing graphic material for several purposes and a wide range of channels.

From very basic concepts to more complex ones: banners, mailings, social media assets, landing pages, game domains, ingame content and ASO (App Store Optimization) graphics.

Working closely with developers, in charge of bringing to life our designs, and adjacent departments responsible for distribution into the different channels and Media Partners such as Google, Facebook and other distribution platforms.

Developing concepts from scratch based on hypothesis given by conversion managers. Studying each case to find the best approach to solve presented problems through Brainstorming exercises.

Improving best performing concepts with focus on CTR to achieve better conversion rates for our games.

Introducing HTML5 technology for banner creation using Google Web Designer.

Developing graphics for weekly marketing campaigns, including home page & mobile sliders, newsletters, landing pages and images for social media channels.

In collaboration with business development & brand studio, full platform redesign aimed to get a better product focus for several devices: mobile, iPad and website; as well as for email marketing campaigns. Display menu structures and imagery layouts, establishing the basics for brand building through font families and color schemes.

Product development from a design perspective. Monitoring and evaluating diverse project phases focused on different markets (from bridal to contemporary fashion).

Responsible for conversion-driven design and graphic content production while collaborating on marketing materials for social media channels.

Design, testing and enhancement of email marketing campaigns: newsletters, autoresponders and transactional emails.

Developing landing pages using services such as Unbounce and Launchrock, aimed at different markets throughout stages of the product. A/B testing to achieve the highest conversion rate, experimentation geared toward functional and attractive landing pages.

Web design centered on the best user experience through the platform, familiarization with HTML/CSS.

Responsible for design tasks within the company: producing flyers and corporate presentations in collaboration with the marketing department.

First contact to a web design environment. Led a redesign of the digital platform to achieve a more intuitive process throughout the product, focusing on improving web usability to enhance user experience.

Graphic design support. Management of clients' portfolio with
design and production of final artworks: logos, image retouching, advertising campaigns and photomontages, with operation and maintenance of cutting and printing plotters.

Producing content for the corporate blog.
Classification, management and updating product inventory for website launch.
Creation of advertising campaigns and an online impact analysis through Google AdWords.

Design and layout of the newspaper pages for its national edition, as well as the regional and local ones.

Design and layout of the newspaper pages, for its national Edition and all its delegations.

Entire layout of books and collections published by CEU San Pablo University.
Design of every element as covers, graphics, tables and images.
Proofreading and editing the original texts, in contact with the authors.