Successfully translated brand guidelines into diverse deliverables including print and digital design, event activations, visual campaigns, photo and video productions, publications, website graphics, social media campaigns, direct mail, identity/logo creation, marketing collateral, online display advertising, email marketing, and newsletters (print and electronic) for a cloud-based real estate brokerage.

Led conceptual and production design efforts, translating design strategy into creative solutions for packaging, POP, brand identity, merchandising, and collateral across a diverse portfolio of renowned brands, including Rubbermaid, Coleman, Sharpie, Contigo, Graco, Yankee Candle, Calphalon, and others.

Applied brand style guide elements across multiple teams, ensuring consistency in logo, branding, typography, packaging, photography, and activation materials.

Actively participated in brainstorming sessions with creative design team to generate innovative ideas. Redesigned packaging and POP for Rubbermaid Closets line, enhancing their presence at Lowe’s and Menards.

Prepared final assets with high accuracy and efficiency, adhering to specific print production guidelines.

Demonstrated rapid ideation skills for large packaging SKU outs.

Collaborated with marketing peers to share best design practices across the organization.

Streamlined and improved creative processes, enhancing efficiency and productivity.

Successfully managed and designed three Yankee Candle Catalogs, while also providing cost savings through cross-functional collaboration on the B2B Writing Catalog.

Designed a wide range of print and digital collateral, including logos, brochures, publications, posters, banners, environmental graphics, flyers, billboards, maps, social media imagery, annual reports, corporate identity materials, newspaper ads, direct mail campaigns, postcards, and oversaw physician photo management, among other creative projects.

Spearheaded the redesign of internal hospital print collateral and marketing materials for Sparrow Human Resources Recruitment, Physician Recruitment, Physicians Health Plan Insurance, and Sparrow Care Network, ensuring brand consistency across the health system’s affiliates and subsidiaries.

Created compelling website and social media graphics for marketing campaigns, events, and community classes.

Managed Sparrow Business Center Site, overseeing the redesign to streamline the ordering process and enhance user-friendliness for employees ordering stationary and patient education materials.

Revamped Marketing Department’s file organization system, enhancing file accessibility and production flow.

Directed branding material and photo shoots, supporting the marketing efforts of the Michigan Athletic Club, recognized as one of the top five health and fitness clubs in the country.

Oversaw production tasks, including coordinating with printers for project bidding and approvals, preflighting files, and archiving projects, while managing multiple projects under tight deadlines.

Provided leadership in overseeing freelancers and played a key role in training new designers on Sparrow’s brand, ensuring consistency and quality across all design projects.

Managed advertisement creation and design, encompassing brochures, publications, postcards, and a wide range of print collateral.

Created visually captivating graphics for the Rathbun Agency's electronic LED screen, designing both animated and static electronic message board graphics. These graphics effectively promoted the company's insurance options and assistance services.

Designed a wide range of print and digital collateral, including logos, brochures, publications, posters, banners, environmental graphics, flyers, billboards, maps, social media imagery, annual reports, corporate identity materials, newspaper ads, direct mail campaigns, postcards, and more, to support the creative needs of a non-profit organization.

Developed visually engaging graphics for LCC's website homepage, closely aligned with marketing campaigns, events, class promotions, contests, and registration deadlines.

Ensured accuracy and currency of information by consistently maintaining and updating the Media Services website.

Managed and designed graphic imagery for two electronic message boards on the main campus, collaborating with West Campus and Parking Services electronic message board managers to create impactful marketing campaign and event messages.

Provided comprehensive instructional and technical support to college staff, empowering them to effectively utilize software tools.

Orchestrated seamless collaboration with printers, overseeing project bidding, approvals, and preflighting files, while expertly managing project timelines to achieve prompt and successful completion.

Executed ad, web banner, and promotional design projects for esteemed publications such as the Jackson Citizen Patriot and AnnArbor.com newspapers.

Designed a diverse range of graphic materials for this non-profit organization, including logos, journals, brochures, pamphlets, fact sheets, flyers, labels, posters, and letterhead, among other creative assets.

Collaborated with Communication Coordinator and PR Specialist, providing valuable assistance on various projects encompassing production, follow-up, communications, and clerical duties.

Managed end-to-end print projects, ensuring smooth progression through approval stages, while also establishing and maintaining distribution databases to facilitate the efficient distribution of printed materials.

Executed advertisement responsibilities involving the creation and design of a wide range of graphic design materials for a non-profit organization, including logos, journals, brochures, pamphlets, fact sheets, flyers, labels, posters, web pages, and various other visually engaging collateral.

Led the creation of impactful publications and invites for significant campus events, including the President's Cabinet Dinner 2003-04, Alumni Weekend 2002-04, as well as the prestigious university Course Catalog and Commencement materials for the main campus and eight satellite campuses in 2004.

Spearheaded the creation and design of visually captivating poster and bulletin billboard advertisements.

Managed the updating of the art list and efficiently handled art requests, ensuring smooth workflow and organization.

Demonstrated sales skills by successfully selling two billboard designs during a 120-hour internship.

Delivered exceptional client work for esteemed brands including Morning Fresh Bakery, Adrian Mall, Jackson Community College, Groulx Olds-GMC, Rose City Motors, and Harmon Auto Glass.