I started G2 GRAPHICS INC in the fall of 2012. My passion has always been to create that emotional connection communicated through strong concepts that is expressed through the integration of content, typography and image in meaningful and relevant ways, allowing the clients to discover how their organization relates to their lives and aspirations. When you reach your audience on an emotional level, they are more likely to become advocates of the brand.

This is my strength and what I bring to my clients. Graphic Design is a discipline. When people ask me "What do you do?" I tell them..."I'm a visual problem solver."

• Part of the internal communications team responsible for concept to completion marketing initiatives that ranged from logos to
full multi-channel campaigns for different divisions of
United Airlines.

• Ideator to create and guide fellow designers with moodboards, design reviews and critiques to create compelling designs that solved the client’s needs.

• Worked closely with the Creative Director, 4 project managers, 4 internal designers, created shot lists for internal and external photographers and attended photo shoots.

• Oversaw 10-20 projects in various stages a week.

• Molina Visuals is a worldwide branding & digital agency that creates impactful websites and branding for orchestras, concert halls, festivals, and opera houses.

• My unique background playing classical piano gave me an inside track to understanding classical music clients. I was able to marry my musical talent with my design background to create one-of-a-kind brands for this organization.

• At the time, it was an unusual work experience since their model was an off site digital company where we could work from anywhere. For example, I was CD in the

HBG specializes in branding organizations in the healthcare space.

-CREATIVE STRATEGIST AND ART DIRECTION:
- video, print, designers, writers, photographers

-STRATEGIC BRAND DEVELOPMENT
-concept to completion, logos, brochures, long form, ads, PPT presentations etc.

Health Brand Group (HBG) cultivates the brands that endeavor to change the health of the world. Driven by a passion for strategy, an obsession with innovation and a view of healthcare that only an insider can have, we create and reinvent brands that unite cultures, inspire loyalty and contribute to the greater good of the world. We help health brands mean something.

• Lead creative on integrated campaign “Design for a Living World” which included print, video, TV commercials, online ads, PSAs,
and transit ads. This campaign won PRSA’s Skyline award 2012 in the
division of Integrated Communications: Award of Excellence:
The Illinois Nature Conservancy’s “Design for a living world exhibition and photo essay”

• Created/refined processes for print, digital and video production resulting in 10% cost savings.

I was the lead creative for my team which consisted of a writer, production, and designer. I worked on print and web sites from concept to completion with my team. The clients we were responsible for the rebranding of Direct Current which consisted of logo, name, and website design. V-Auto, a resource tool for car dealerships to embrace the new realities in their market and increase their gross by using this online tool.

CLIENTS:
-vAuto: vAuto is a car dealership inventory and retail management software solutions company dedicated to helping auto dealers increase profitability.) http://www.vauto.com

-NGC Coin collection: I was responsible for creation of ads from concept to completion, trading cards and main coin collecting brochure
http://www.ngccoin.com

Developed strong organizational, scheduling and estimating skills while working with multiple internal teams and a variety of clients at the public relations firm

• Created campaign strategies to support marketing objectives and designed collateral materials for business-to-business and consumer clients

• Instrumental in developing materials for Chicago’s successful pitch to convince
Boeing to relocate its headquarters to Chicago from Seattle

• Developed campaign materials for the Illinois Department of Public Health:
Teen Anti-smoking Campaign

• Designed materials for: Chicago Park District, Gerber, McDonald’s,
Dodge and others major corporations

I attended my freshman year there and then transferred to University of Minnesota Moorhead to pursue my art degree.